Do small- and medium-sized sporting events affect the overall wellbeing of people living in the host community? If so, how they do they affect local life? This book specifically addresses the strategic choices that host communities make when hosting non-mega sporting events, and looks at the outcomes of those choices. The contributions to this study assess a variety of tangible and intangible effects, including the economic and social impacts, and the effect on tourism and participation in sport. It contains analysis of a variety of events, including spectator and participant events, single-sport and multi-sport events, and one-day and multi-day events, all hosted in different types of cities and communities around the globe.
Overall, this book identifies and extends our understanding of the nature, management, and implications of non-mega sporting events. The impacts and strategic outcomes highlighted here have practical value for sport event management and strategy, and advance our understanding of the economic and social consequences of hosting an event. This book was originally published as a special issue of European Sport Management Quarterly.
Introduction: Impacts and strategic outcomes from non-mega sport events for local communities Marijke Taks, Laurence Chalip and B. Christine Green
1. Determinants of business engagement with regional sport events Joanne Mackellar
2. Nautical small-scale sports events portfolio: a strategic leveraging approach Elsa C.S. Pereira, Margarida V.M. Mascarenhas, Adão J.G. Flores and Gustavo M.V.S. Pires
3. Non-mega sporting events’ social impacts: a sensemaking approach of local governments’ perceptions and strategies Mathieu Djaballah, Christopher Hautbois and Michel Desbordes
4. Exploring sense of community among small-scale sport event volunteers Shannon Kerwin, Stacy Warner, Matthew Walker and Julie Stevens
5. Limited or lasting legacy? The effect of non-mega sport event attendance on participation Girish Ramchandani, Larissa Elaine Davies, Richard Coleman, Simon Shibli and Jerry Bingham
6. Extending the benefits of leveraging cycling events: evidence from the Tour of Flanders Inge Derom and Robert Van Wynsberghe
7. Leveraging parasport events for community participation: development of a theoretical framework Laura Misener