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Inbetweeners: How to Translate Tech into Customer Value in the AI Era book cover

1st Edition

Inbetweeners How to Translate Tech into Customer Value in the AI Era

By Ken Dooley, Elisa Rönkä Copyright 2027
140 Pages 28 B/W Illustrations
by Routledge

This book addresses the orchestration gap between technical excellence and business value delivery in technology organizations. It introduces the concept of "Inbetweeners"—professionals who bridge the divide between engineering teams and commercial stakeholders. The text examines organizational challenges including technological complexity, siloed structures, and misaligned incentives.... Read more

Table of Contents

Foreword

Introduction: Why Now?

  1. The Required Foundational Mindset

  2. The Inherent Imbalance of Technological Excellence

  3. The Tech-Sales Divide

  4. A Look into the Future with Agentic AI

  5. Role of the Inbetweener in Filling the Orchestration Gap

  6. The Organizational Safety Net: Getting the Foundations Right

Wrap Up

Ken's Motivation

Elisa's Motivation

Acknowledgements

References

 

Biography

Ken Dooley serves as Professor of Smart Buildings and Services at Aalto University. His career has been defined by technology translation in roles such as Chief Data Officer, Chief Product Officer and Innovation Director.

Elisa Rönkä serves as the EMEA Managing Director of Digital for Johnson Controls, driving enterprise growth in smart building technology and serving as a recognized thought leader in digital transformation.

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