Independent Music and Digital Technology in the Philippines: 1st Edition (Paperback) book cover

Independent Music and Digital Technology in the Philippines

1st Edition

By Monika E. Schoop


244 pages | 10 B/W Illus.

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Since the turn of the century, the impact of digital technologies on the promotion, production and distribution of music in the Philippines has both enabled and necessitated an increase in independent musical practices. In the first in-depth investigation into the independent music scene in the Philippines, Monika E. Schoop exposes and portrays the as yet unexplored restructurings of the Philippine music industries, showing that digital technologies have played an ambivalent role in these developments. While they have given rise to new levels of piracy, they have also offered unprecedented opportunities for artists. The near collapse of the transnational recording industry in the Philippines stands in stark contrast to a thriving independent music scene in the county's national capital region, Metro Manila, which cuts across musical genres and whose members successfully adjust to a rapidly evolving industry scenario. Independent practices have been facilitated by increased access to broadband Internet, the popularity of social media platforms and home recording technology. At the same time, changing music industry structures often leave artists with no other option but to operate independently. Based on extensive fieldwork online and offline, the book explores the diverse and innovative music production, distribution, promotion and financing strategies that have become constitutive of the independent music scene in twenty-first-century Manila.

Table of Contents


1. Introduction

Part I

2. Metro Manila's Independent Scene

3. What Happened to the Music Industries?

Part II

4. In Bedrooms and Real Estate Offices: Independent Music Production

5. From SoundCloud to iTunes to the Gigs: Distributing Independent Music

6. Everything Is Online? Promoting the Scene

7. Raising Funds with Artiste Connect: Crowdfunding in the Philippines

8. Conclusion: Everyone Is Indie Now?


About the Author

Monika E. Schoop is a postdoctoral researcher at the University of Cologne and visiting lecturer at the University of Würzburg.

About the Series

Routledge Studies in Popular Music

This series is our home for cutting-edge, upper-level scholarly studies and edited collections covering Popular Music. Considering music performance, theory, and culture alongside topics such as gender, race, celebrity, fandom, tourism, fashion, and technology, titles are characterized by dynamic interventions into established subjects and innovative studies on emerging topics.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
MUSIC / General