This book presents a critical understanding of Indian business situated as an encounter between indigeneity and Western modernity by exploring notions and practices of responsibility. It brings the paradoxical nature of Indian businesses to the fore: though they have a rich history of philanthropic contributions to social causes, they have also been known for labour rights and human rights violations, environmental abuses, destruction of habitats, pollution and corruption. The book shows how Indian firms straddle these two starkly contrasting positions and the many blends in between to conform to global developments in the pursuit of corporate social responsibility (CSR). It also looks at the emergent field of critical studies and analysis of CSR, especially from the context of a developing country.
Part of the ‘Contemporary Themes in Business and Management’ series, this book will interest scholars of international business studies, management studies, economics, post-colonial management, organisational studies and corporate social responsibility, as well as businesses, corporates and practitioners.
"This book is essential reading for all CSR and critical management researchers. Through rich and fine-grained historical, legal and cultural analysis, Nimruji Jammulamadaka demonstrates the patchwork of modern notions and evolving customary practices that differentially constitutes ‘the messy borderland’ of responsible business in post-colonial India. This highly original work sets exciting new co-ordinates for future CSR scholarship."
Gavin Jack, Professor, Director of Research and Co-Deputy Head, Department of Management, Monash Business School, Australia
List of Figures. List of Tables. Foreword by Neelima Khaitan. Preface. Acknowledgement. 1. An Exploration Begins… 2. From Where Did We Come Here? 3. Where Are We Going? 4. Borderland: Regulating Responsible Behaviour 5. Experience of the Borderland: Large Business Practices 6. Partnering for Responsibility: Business Perspective 7. Facilitating Responsibility: NGO Perspective 8. Borderland’s Underbelly: Medium, Small and Micro Enterprise Practices 9. So What Do We Know and Whereto from Here References. Index