This innovative, interactive ethnography employs a range of media to explore the lives of the residents of a village set in the rugged mountains overlooking Mexico City, focusing on how these villagers react and adapt to a rapidly globalized world. Students can view the evolving life of San Jerónimo Amanalco and its region over the past four decades through print, web-embedded, and e-reader enabled resources. This book-offers a multimedia approach, including archival images and documents, original photographs, audio recordings, and extensive video;-incorporates ethnographic information gathered during the author’s four decades of research in the region;-includes community members’ responses to the author’s research through social media, email, and video-taped comments.
1. Never say “Chou-chou ley” to an Aztec!
2. Orientation to This Book
3. History, Culture, and Context
4. "Hey, Mister, Are You an Anthropologist?" And Other Mysteries of Fieldwork, Culture, and History
5. “Never More Campesinos”: Life Course in Twenty- First-Century Perspective
6. Who Are You Calling Indio?: Ethnoscapes and the False Faces of Tradition and Modernity
7. Why Rosalba Fainted at Her Wedding and Other Tales of Family, Work, and Globalization
8. Ritual Drama, Religion, and the Spaces in Between
9. Magical Cosmology: Myth, Witches, Vampires, and Water Dwarfs
10. Conclusions: The Varied Meanings of “Never More Campesinos"