Free standard shipping on all orders
  • Visa
  • Master Card
  • American Express
  • Apple Pay
  • Google Pay
  • JCB

Industrial Marketing Research (RLE Marketing): Management and Technique book cover

1st Edition

Industrial Marketing Research (RLE Marketing) Management and Technique

By Nicholas Stacey, Aubrey Wilson Copyright 1963
294 Pages
by Routledge

290 Pages
by Routledge

290 Pages
by Routledge
Also available as eBook on:
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published,... Read more

Introduction. Part 1: Management Aspects of Industrial Marketing Research 1. Marketing Research – Aspects in Interpretation 2. Technical-Commercial Considerations 3. Why Industrial Marketing Research? 4. Industrial and Consumer Research – Similarities and Differences 5. Marketing Research in Britain 6. How Marketing Research Aids Management Part 2: The Techniques of Industrial Marketing Research 7. Preparing the Project 8. Use of Secondary Sources 9. Use of Primary Sources 10. Field Techniques 11. Advertising Research 12. Industrial Marketing Research Overseas 13. Economic and Business Forecasting 14. Processing to presentation 15. Buying the Researcher or Buying Research? Conclusion. Appendices.

Biography

Multivolume collection by leading authors in the field

Add to Cart