Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and consequently their local regions - to the public. But how can these opportunities be organised in a way that enables both the city and the enterprise to take advantage? This book analyzes the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, and makes astute recommendations for cities and companies with ambitions in this field.
'A critical (best) practice book helping us with new developments in Industrial Tourism.' Patrick De Groote, Universiteit Hasselt, Belgium '… the final recommendations given in this book are very significant, and deserve to be given serious attention. The inductive research methodology followed by authors is well worth studying.' Annals of Tourism Research 'In my opinion the importance of this volume is twofold. Firstly, it helps to change our view on industrial heritage. Secondly, it offers experiences and practices for those who aim to transform this heritage into a tourist destination. The book demonstrates that tourism and industry are not direct opposites at all.' European Spatial Research and Policy