386 Pages
by
Routledge
384 Pages
by
Routledge
386 Pages
by
Routledge
Also available as eBook on:
The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries. Chapters address a wide variety of issues... Read more
I. Industry Studies 1. Airline Service: The Evolution of Competition Since Deregulation 2. Banking: An Industry in Transition 3. Brewing: Games Firms Play 4. Cigarettes: Old Firms Facing New Challenges 5. Distilled Spirits: Spirited Competition or Regulated Monopoly? 6. Health Insurance: Designing Products to Reduce Costs 7. Motion Pictures: Competition, Distribution, and Efficiencies 8. Soft Drinks: The Carbonated Soft Drink Industry in the United States II. Firm Studies 10. General Motors: Lost Dominance 11. Microsoft: Who Is Microsoft Today? 12. Schlitz: Why the Schlitz Hit the Fan 13. TiVo: Product Versus Incumbent Advantage
Biography
Victor J. Tremblay, Carol Horton Tremblay
