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Influencing Customer Demand: An Operations Management Approach book cover

1st Edition

Influencing Customer Demand An Operations Management Approach

Edited By Mahya Hemmati, Mohsen S. Sajadieh Copyright 2021
298 Pages 30 B/W Illustrations
by CRC Press

298 Pages 30 B/W Illustrations
by CRC Press

298 Pages 30 B/W Illustrations
by CRC Press
Also available as eBook on:
In today’s competitive markets, considering the demand and the supply chain sides is crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to the discuss managerial, mathematical, and conceptual framework of influencing factors on demand along with accurate mathematical analyses to... Read more
1. Introduction. 2. Pricing Policy. 3. On-Shelf Inventory. 4. Rebate Contracts. 5. Service Level Effect. 6. Marketing Decisions and Efforts. 7. Company Reputation. 8. Congestion in the System. 9. The Length of the Credit Period. 10. Dynamic Innovation Capabilities. 11. Demand Sensitivity to Time. 12. Inflation-Dependent Demand. 13. The Selling Price of Substitutes/ Complementary Goods. 14. Mass Communication Media. 15. Miscellaneous. Chapter 16. Conclusion.

Biography

M. Hemmati is a Ph.D. student at the Amirkabir University of Technology. She received her BS degree in Industrial Engineering from the Isfahan University of Technology, Isfahan, Iran, in 2014 and her MSc degree in Industrial Engineering from Amirkabir University of Technology, Tehran, Iran, in 2016. Her research interests include mathematical optimization, supply chain management, pricing, and demand management. Moreover, she has published 9 papers in scientific conferences and journals and received Iran’s national elite scholarship award. In 2017, She received the best MSc theses award from the Amirkabir University of Technology.

Mohsen S. Sajadieh is an assistant professor in the Industrial Engineering & Management Systems Department, Amirkabir University of Technology, Iran. He earned his Ph.D. in Industrial Engineering from Sharif University of Technology, Iran in 2009. He held a visiting position at Aarhus School of Business in Denmark in 2008. His research interests center on logistics and supply chain management. Mohsen is an expert, working as a consultant and project manager of logistics and supply chain projects for well-known companies in Iran. He also serves as a referee for many international journals.

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