This book covers three principal areas related to information policy and decision making: economics and government policy, management and marketing of services, and innovations and the impacts of technology. It provides a practical and comprehensive background and framework for librarians.
Table of Contents
Introduction: The Challenge of Information Service Management Part 1: Economics and Government Policy 1. Information as a Commodity: Public Policy Issues and Recent Research 2. A Theory of the Market Demand for Information Analysis Center Services 3. Regulation of the STI Industry: A Historical Basis and Some Possibilities 4. The Government's Role in Providing Information: British Academic's View Part 2: Management and Marketing 5. Marketing Research in the Design of STI Systems: A Case Study 6. The Case for New-Product Planning in the Information Industry 7. Organizational Buying Behavior and STI Marketing Decisions 8. Implications of User Behavior for the Design of STI Products and Services 9. Economic Pricing Models and Their Application to Library Services Part 3: Innovation and Impacts of Technology 10. Potential STI Innovation: A Behavioral Perspective 11. The Behavioral Impact of Organizational Innovations for STI 12. Information Management: An Organizational Innovation 13. The Prospect for Technological Innovation in Scientific and Technical Communication 14. Networking and Information Services: Prospects and Pitfalls