Drawing together the experiences of individuals, households and businesses, this book offers an international perspective on the on how and the extent to which the experiential nature of being rural, whether as an business manager in an SME (or micro-enterprise), a non-business person, a retired inhabitant or a housewife is changing as Information and Communication Technologies become applied more widely and allow people to be connected across geographies.
The contributors investigate ways in which these ICTs are being variously experienced in rural areas of Europe, providing a commentary on changing ruralities and their implications for European, national and regional Information Society policies. These changing ruralities are presented here as the lived experiences of individuals, businesses and communities, and the ways in which their experiences are being enhanced, undermined and variously modified through application of ICTs within business, home, leisure and social relations. The book examines the space and place implications of these changes, as reported in a range of rural settings within Scandinavia and Western Europe.
An essential read for economists interested in the area, Information and Communication Technologies in Rural Society will benefit postgraduate students in areas of research such as rural development, regional development and new technology management among others.
1. Introduction Skerratt and Rusten 2. Theoretical Issues Relating to Rural ICT Ekland and Granberg 3. The Digital Economy and Rural SMEs McLeod 4. Lost in Cyberspace? Website Performance Among Firms in Rural Areas in Norway Rusten 5. Service Industries and ICT in Rural Areas Bryson 6. Digital Divides: Definitions and Dimensions Skerratt 7. Digital Divides Within Households Gilligan 8. ICTs and Heritage Branding Ingeborg Astrid Kleppe, Brynjólfur Eyjólfsson and James Hosea 9: The Policy Implications for Realization of Europe Gillespie 10. Conclusions Rusten and Skerratt
The books in the series offer groundings in central elements of the management of technology and innovation. They provide stimulating treatments of key themes which form part of the Management of Technology and/or Innovation syllabus and are primarily aimed at advanced undergraduates, postgraduates and lecturing and research staff. The books explain, develop and critically explore issues and concepts on the assumption that students and staff already have a basic understanding of the area. All the books in the series incorporate a combination of this review of the current state of knowledge in a particular aspect of the management of technology/innovation with the presentation and discussion of new primary material not previously published.