Drawing together the experiences of individuals, households and businesses, this book offers an international perspective on the on how and the extent to which the experiential nature of being rural, whether as an business manager in an SME (or micro-enterprise), a non-business person, a retired inhabitant or a housewife is changing as Information and Communication Technologies become applied more widely and allow people to be connected across geographies.
The contributors investigate ways in which these ICTs are being variously experienced in rural areas of Europe, providing a commentary on changing ruralities and their implications for European, national and regional Information Society policies. These changing ruralities are presented here as the lived experiences of individuals, businesses and communities, and the ways in which their experiences are being enhanced, undermined and variously modified through application of ICTs within business, home, leisure and social relations. The book examines the space and place implications of these changes, as reported in a range of rural settings within Scandinavia and Western Europe.
An essential read for economists interested in the area, Information and Communication Technologies in Rural Society will benefit postgraduate students in areas of research such as rural development, regional development and new technology management among others.
Table of Contents
1. Introduction Skerratt and Rusten 2. Theoretical Issues Relating to Rural ICT Ekland and Granberg 3. The Digital Economy and Rural SMEs McLeod 4. Lost in Cyberspace? Website Performance Among Firms in Rural Areas in Norway Rusten 5. Service Industries and ICT in Rural Areas Bryson 6. Digital Divides: Definitions and Dimensions Skerratt 7. Digital Divides Within Households Gilligan 8. ICTs and Heritage Branding Ingeborg Astrid Kleppe, Brynjólfur Eyjólfsson and James Hosea 9: The Policy Implications for Realization of Europe Gillespie 10. Conclusions Rusten and Skerratt
Grete Rusten is Senior Researcher at the Institute for Research in Economics and Business Administration in Bergen, Norway
Sarah Skerratt is Senior Researcher and Team Leader in Rural Development and Society Research at the Scottish Agricultural College in Edinburgh