1st Edition
Innovating for Sustainability Green Entrepreneurship in Personal Mobility
By Luca Berchicci
Copyright 2009
256 Pages
18 B/W Illustrations
by
Routledge
256 Pages
18 B/W Illustrations
by
Routledge
One of the challenges met by green entrepreneurs and product developers who have tried to develop more sustainable products is that efforts to have better products in environmental terms do not always translate into effective business cases. The purpose of this book is a better understanding of the implications of environmental issues in new product development. Through an empirical study in the... Read more
1. Introduction
2. Product Innovation
3 Organizing for Innovation: How do Firms Innovate?
4 Environmental Product Innovation
5 Theory-Based Conceptual Model and Research Methodology
6 Description of the Mitka and the Mango Cases
7 Analysis of the Mitka and the Mango Cases
8 Discussions, Conclusions and Recommendations
References
Appendix I Characteristics of the Pre-Selected Cases
Appendix II: Source of Data
Biography
Luca Berchicci is an assistant professor at Centre for Entrepreneurship, at the Rotterdam School of Management, Erasmus University.
'This book makes an important contribution to knowledge at a time when the importance of the environmental performance of new product and service systems is becoming increasingly apparent. Berchicci provides a theoretically informed synthesis of the disparate bodies of knowledge that, together, offer critical new insights on the role of environmental ambitions and innovation in new product development.' Bradley D. Parrish (University of Leeds, UK)
