The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, each covering theoretical perspectives and themes of four main geographical regions where BOP markets are located - Asia, Latin America, Africa and more affluent countries. BOP is a subject, which is vividly discussed, but defined in different ways. However, BOP always addresses the poorest people or socioeconomic order or groups in a country, society, region or continent. Thus, this series offers a profound understanding of BOP markets across the most important geographical areas around the world and presents valuable insights on how the private sector can work together with other stakeholders to develop and operationalize economically viable business models in BOP markets, while contributing to sustainable development. Private actors such as multinationals, small- and medium-sized enterprises and entrepreneurs have a critical role to play in achieving the Sustainable Development Goals agenda as laid down by the United Nations in September 2015. Yet, BOP markets face unique challenges and the private sector alone cannot orchestrate sustainable value creation activities. Multidimensional collaboration between various stakeholders, deep consumer behaviour insights, community-driven product, process and value chain design, knowledge and capabilities transfer - all of these are elements of the puzzle which still need to be integrated, in order to alleviate poverty and create economic development aligned with the principles of sustainable development.
Several theoretical streams are presented in each volume highlighting diverse approaches and solutions to developing BOP markets further. Frugal, reverse and inclusive innovations can foster (sustainable) development and provide new business models and value streams that other countries can also benefit from. A variety of stylistic elements,such as research work, interviews and roundtable discussion, give a wide and vivid impression of ongoing challenges and fruitful solutions.
Base of the Pyramid Markets in Latin America Innovation and Challenges to Sustainability
Base of the Pyramid Markets in Affluent Countries Innovation and challenges to sustainability
By Ximena Rueda Fajardo, Marlen Gabriele Arnold, Judy N. Muthuri, Stefan Gold
May 31, 2023
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequalities, violence, and urbanisation characterise the region. Despite the reduction of poverty observed ...
By Judy N. Muthuri, Marlen Gabriele Arnold, Stefan Gold, Ximena Rueda
April 29, 2022
This book focuses on the Base of the Pyramid (BOP) in Africa and examines the role of the private sector in the fight against poverty. The BOP concept, which is a market-based approach to poverty eradication, presents a great avenue for businesses to develop opportunities and new business models ...
By Stefan Gold, Marlen Gabriele Arnold, Judy N. Muthuri, Ximena Rueda
May 31, 2021
The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where BOP markets are located - South America, Asia, Africa and more engineered countries. BOP always...
By Marlen Gabriele Arnold, Stefan Gold, Judy N. Muthuri, Ximena Rueda
February 17, 2020
The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located – Latin America, Asia, Africa, and...