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Edited By Ximena Rueda Fajardo, Marlen Gabriele Arnold, Judy N. Muthuri, Stefan Gold
August 19, 2021
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. Deep inequalities, violence and urbanization characterize the region. Despite the reduction of poverty observed ...
Edited By Stefan Gold, Marlen Gabriele Arnold, Judy N. Muthuri, Ximena Rueda
May 31, 2021
The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where BOP markets are located - South America, Asia, Africa and more engineered countries. BOP always...
Edited By Judy N. Muthuri, Marlen Gabriele Arnold, Stefan Gold, Ximena Rueda
July 28, 2020
This book focuses on the Base of the Pyramid (BOP) in Africa and examines the role of the private sector in the fight against poverty. The BOP concept, which is a market-based approach to poverty eradication, presents a great avenue for businesses to develop opportunities and new business models ...
Edited By Marlen Gabriele Arnold, Stefan Gold, Judy N. Muthuri, Ximena Rueda
February 19, 2020
The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located – Latin America, Asia, Africa, and...