Edited
By Judy N. Muthuri, Marlen Gabriele Arnold, Stefan Gold, Ximena Rueda
April 29, 2022
This book focuses on the Base of the Pyramid (BOP) in Africa and examines the role of the private sector in the fight against poverty. The BOP concept, which is a market-based approach to poverty eradication, presents a great avenue for businesses to develop opportunities and new business models ...
Edited
By Ximena Rueda Fajardo, Marlen Gabriele Arnold, Judy N. Muthuri, Stefan Gold
August 19, 2021
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequalities, violence, and urbanisation characterise the region. Despite the reduction of poverty observed ...
Edited
By Stefan Gold, Marlen Gabriele Arnold, Judy N. Muthuri, Ximena Rueda
May 31, 2021
The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where BOP markets are located - South America, Asia, Africa and more engineered countries. BOP always...
Edited
By Marlen Gabriele Arnold, Stefan Gold, Judy N. Muthuri, Ximena Rueda
February 17, 2020
The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located – Latin America, Asia, Africa, and...
