Free standard shipping on all orders
  • Visa
  • Master Card
  • American Express
  • Apple Pay
  • Google Pay
  • JCB

Innovation in Pricing: Contemporary Theories and Best Practices book cover

2nd Edition

Innovation in Pricing Contemporary Theories and Best Practices

Edited By Andreas Hinterhuber, Stephan Liozu Copyright 2018
424 Pages 87 B/W Illustrations
by Routledge

424 Pages 87 B/W Illustrations
by Routledge

424 Pages 87 B/W Illustrations
by Routledge
Also available as eBook on:
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book. This new edition of Innovation in Pricing builds on... Read more

 

  1. Innovation in pricing: introduction

    2. Andreas Hinterhuber and Stephan M. Liozu

  2. Is innovation in pricing your next source of competitive advantage?

    3. Andreas Hinterhuber and Stephan M. Liozu

  3. The organizational design of the pricing function in firms: a center-led management approach

    4. Stephan M. Liozu and Kellie Ecker

  4. Organizational barriers and the implementation of customer value map analysis: a case study of a global manufacturing firm in the polymer technology industry

    5. Niklas Hallberg and Linn Andersson

  5. CEO championing of pricing and the impact on firm performance

    6. Stephan M. Liozu, Andreas Hinterhuber, Sheri Perelli and Toni Somers

  6. Who is in charge of value? The emerging role of Chief Value Officer

    7. Ronald J. Baker and Stephan M. Liozu

  7. Interview: how a vice president of value can drive profits in B2B

    8. Andreas Hinterhuber and Todd Snelgrove

  8. B2B pricing systems: proving ROI

    9. Mark Stiving

  9. Ten considerations for your priving model innovation process

    10. Stephan M. Liozu and Katie Richardson

  10. Effective pricing strategies in B2B markets

    11. Rafel Farres

  11. Why segmentation matters

    12. Linda Trevenen

  12. The five fundamental value factors

    13. Ralf Drews

  13. Pricing processes in fast-paced business-to-business settings

    14. Magnus Johansson

  14. Pricing due diligence in the mergers and acquisition process

    15. David Dvorin, Jered Haedt and Vernon Lennon

  15. Busting the four fatal myths in pricing

    16. Nelson Hyde

  16. Creating, calculating and communicating customer value: how compaies can set premium prices that customers are willing and able to pay

    17. Todd Snelgrove

  17. Pricing strategies for recessionary times

    18. Fernando Resende

  18. Using economic value communication to bend business-to-business buyers’ value perceptions

    19. Christopher D. Provines

  19. Value: distilling the essence

    20. Harry Macdivitt

  20. Innovation in estimating willingness to pay

    21. Niels Biehn and Craig Zawada

  21. Cross-functional collaboration in value-based pricing

    22. Steven Forth

  22. Winning on the margin: the B2B value imperative

    23. Mike Moorman

  23. Behavioral aspects of pricing

    24. Ben Lowe, Julian Lowe and David Lynch

  24. Research on odd prices: dead end or field of potential innovation?

    25. Carmen Balan

  25. The next frontier of the pricing profession

Kevin Mitchell

Biography

Edited by Andreas Hinterhuber, Stephan Liozu

Add to Cart