1st Edition

Innovations and Social Media Analytics in a Digital Society

Edited By Maria José Sousa, Célio Gonçalo Marques Copyright 2022
    292 Pages 83 B/W Illustrations
    by CRC Press

    Recent advances in digitization are transforming healthcare, education, tourism, information technology, and some other sectors. Social media analytics are tools that can be used to measure innovation and the relation of the companies with the citizens. This book comprises state-ofthe-art social media analytics, and advanced innovation policies in the digitization of society. The number of applications that can be used to create and analyze social media analytics generates large amounts of data called big data, including measures of the use of the technologies to develop or to use new services to improve the quality of life of the citizens. Digitization has applications in fields from remote monitoring to smart sensors and other devices. Integration generates data that need to be analyzed and visualized in an easy and clear way, that will be some of the proposals of the researchers present in this book. This volume offers valuable insights to researchers on how to design innovative digital analytics systems and how to improve information delivery remotely.

    1. Social Media Innovations in Digital Society

    Andreia de Bem Machado, João Rodrigues dos Santos and António Sacavém

    2. Social Media Analytics and Innovation in a Digital Society: A Literature Review

    Albérico Rosário, Ricardo Raimundo and Rui Cruz

    3. Social Learning Analytics in Education: A Literature Review

    Célio Gonçalo Marques, Ana Marta Rodrigues and Ana Paula Ferreira

    4. State-of-the-Art on Social Presence and Its Implications for Distance Education: A Bibliometric Analysis in the Web of Science Database in the 2000–2020 Period

    Maria Carolina Rodrigues, Luciana Aparecida Barbieri da Rosa, Maria José Sousa, Waleska Yone Yamakawa Zavatti Campos, Francies Diego Motke and Larissa Cristna Barbieri

    5. Using Google Trends and Twitter to Analyze the Phenomenon of Telework during the Covid-19 Pandemic: A Social Media Analytics Review and Study

    António Pimenta de Brito

    6. Social Analytics and Information Technology

    Samsun M. Basarici and Yılmaz Kilicaslan

    7. Personal Brand Management using Conceptual Assessment Model

    Giedrius Romeika and Ingrida Griesiene

    8. Social Media Analytics in Digital Marketing

    Arti Yadav and Badar Alam Iqbal

    9. Measuring Digital Maturity: The Case of Economic Agents in the Tourism Sector in Portugal

    Carlos Reis-Marques, Miguel de Castro Neto and Ronnie Figueiredo

    10. The Impact of the Pandemic on a Five-star Hotel’s Digital Revival

    Sofia Almeida and Sofia Magalhães

    11. Social Networks Mediated by the Internet and Health Care

    Carla Piscarreta Damásio and Breno Fontes

    12. Social Analytics Influencing KOLs Profiling in the Dissemination of Innovations and Scientific Knowledge in the Life Sciences Industry

    António Pesqueira and Maria José Sousa

    13. The Social Media Usage and Impact on Performance of SMEs: A New Entrepreneur Behavior on Policy Implementation

    Francesca Di Virgilio

    14. Understanding the Impact of TikTok: A Study of TikTok’s Strategy and Its Impact on Users’ Lives

    Julianna Kovács, Lilian Barbosa, Lucas Barros, Yuli Della Volpi, Cláudia Miranda Veloso, Cicero Eduardo Walter and Manuel Au-Yong-Oliveira


    Maria José Sousa (PhD in Management) is a university professor with Habilitation and a research fellow at ISCTE/Instituto Universitário de Lisboa. Her research interests currently are public policies, information science, innovation and management issues. She is a best selling author in research methods, ICT and people management and has co-authored over 90 articles and book chapters and published in several scientific journals (i.e. Journal of Business Research, Information Systems Frontiers, European Planning Studies, Systems Research e Behavioral Science, Computational and Mathematical Organization Theory, Future Generation Computer Systems, and others), she has also organized and peer-reviewed international conferences and is the guest-editor of more than 5 Special Issues from Elsevier and Springer. She has participated in several European projects of innovation transfer and is also External Expert of COST Association - European Cooperation in Science and Technology.

    Célio Gonçalo Marques is a professor at the Information and Communication Technologies (ICT) Department of the Polytechnic Institute of Tomar (Portugal). He is also the Director of the Laboratory of Pedagogical Innovation and Distance Learning and the President of the Technical and Scientific Council of the Tomar Business School. He holds a degree in Computer Science and Management, a MSc in Educational Multimedia Communication, a post-graduation in e-Learning Techniques and Contexts and a PhD in Educational Sciences, with specialization in Educational Technology. He is the Director of the Techn&Art Research Unit and his fields of research expertise include educational technology, digital innovation, and public policies. He is the author of over two hundred national and international publications and is a member of the editorial board of several journals, as well as the member of organizing committees of various international conferences. He participated in numerous projects related to ICT and has provided computer consulting to several companies. He is member of the Association for the Promotion and Development of the Information Society (APDSI), the Europeana Network Association, the Educational Technology Laboratory (University of Coimbra, Portugal) and the Center for Administration and Public Policy (University of Lisbon, Portugal).