Innovations in Architecture, Design, Business, Society, Language and Literature Fostering Collaborative Innovation and Advancing Research for Transformative Impact (Volume 1)

Section 1: Emerging Perspectives in Language and Literature

1.     Visualizing the Fat Body: Graphic Narrative, Embodied Shame, and Feminist Reclamation in My Body in Pieces      

Mary Tharshika M V, Judy Gomez 

2.     Institutionalising Memory, Contesting History: Analysing the Punnapra-Vayalar Memorial as a Site of Selective Collective Identity

Anakha Preeth, Anu Baisel

3.     In the Shadows of Power: Reading Trauma through Grid-Group Theory in The Good Muslim

Srinidhi Shanmugam, Judy Gomez

4.     Silhouettes in the Spotlight: The Crisis of Authenticity in a Hyper-Visible World in Egan’s Look at Me     

Salomia Mary P, Tamilmani K T

5.     Tracing Eco-Consciousness in Indian Epics through Digital Lenses: A Bibliometric Approach

Ishwaria Prabhakaran, Soumen Mukherjee

6.     An Exploration of Spatial Representation on the Tribal Society through Mamang Dai’s Select Work      

Sowmiya K S, G. Vinoth Kumar

7.     Decolonial Visual Storytelling and Gendered Trauma: Partition Narratives in South Asian Cinema         

Shruti Nair, Vahini Billu

8.     Reconstructing Tribal Tattooing as Gendered Roles of Performativity:  Fading Future of Inking            

Priyanka Dutta

9.     Ghosts in the Machine: Palimpsestic Realities in Digital Storytelling and Algorithmic Narratives       

Kevin Samuel J, Sumathy M

10.  The ‘Postwomen’ in A Diary in the Age of Water          

Divyendu M

11.  “Womb Trouble”: Chronic Pain, Somatic and Cultural Idioms in Upton Sinclair’s The Jungle      

Manali Karmakar, Deepak Kumar

12.  The Element of Cultural Memory in Hari Kunzru’s Transmission

Stuti Tiwari Sharma

13.  The Case of Indianized 'Boy Crisis' and Resilient Masculinities in Contemporary Indian English Picture Books      

Keerthi M, Sreekala M

14.  Climatic Health Perspectives in a Fire Story: A Graphic Memoir (2019) 

K. Muthulakshmi, S. Ramya

15.  Beyond Boundaries: The Tides of Love and Liberation in 'Chemmeen' and 'Breaking Ties'

Marella Lakshmi Narasimha

16.  Memory, Space and Narrative: An Analysis of Kishkindha Kaandam         

Bindya Sasidharan

17.  Harnessing Naturalistic Intelligence for Effective ELT   

Geetha Sharon M, P. Preethi

18.  PersonaMix: Tanglish Threat or Talent? SES Influence and Tamil Retention among Gen Z

R. S. Haritha Shree, Mohammed Shafeer K P, Mohammad Shuaib P A

19.  Between Faith and Visibility: Muslim Women’s Autobiographical Practices on Social Media in India         

Hasna V P

20.  Deciphering the Disillusionment of Feminine Dietary Defiance by Starving Patriarchy in Han Kang’s The Vegetarian         

C. M. Sharmi Rachel, S. Mahadevan

21.  Disabled Woman and the Struggle to Exist: Perspectives on Sanjay Leela Bhansali’s Black 

Sreejith S, P Santosh

22.  Representation of Cultural Trauma and Identity Crisis in Bangladeshi-American Diasporic Writer Rahad Abir’s Bengal Hound: A Novel           

Shrabana Adhikari

23.  The Unseen Scars: War, Displacement, and Healing Through the Life of Bhanumati in the Mahabharata   

Namitha Narayanan, N Gayathri

24.  The Echo of What Did Not Happen: Silent Traumas in Modern American Memoir

Falguni Sadhu, Anu Baisel

25.  Visualizing Liminality: Graphic Storytelling and Aesthetics of Ma in Japanese Graphic Narrative   

Namitha Elizabeth Kurian, Muhil C, Prajeesh Tomy

26.  Margins that Speak: Gendered Subalternity and Dalit Women’s Resistance in The Prisons We Broke     

Jibin Jose P, Amutha Dhanaraj

27.  Phantom Potency: Deconstructing the Politics of Erectile Dysfunction in Post-2010 Malayalam Cinema    

Joseph Mathew, M. Richard Robert Raa, Divya A.J.

28.  An Intersectional Study of Disabled Subjectivity: Visual Resistance and Narrative Agency in Contemporary Indian Documentary Cinema

Arundhathi G, Sreena K

29.  Disposable Lives: A Critical Study of Organ Trafficking and Biopolitical Control in Indian Films      

A K Gopika, Sreena K

30.  Psychological magnitudes instigated by traumas of refugeeism: A study of Melissa Fleming’s A Hope More Powerful Than the Sea

Bernadette Monica S, V. Jaisre

31.  Did You Read or Did the Bot Read? Understanding AI-Assisted Learning Habits among Undergraduates

Sushyni Kothuri, Tychicus P. David

32.  The Decamp and Defence of Selective Attention on Social Media traced in William Landay’s Defending Jacob     

Shilpa Rupesh, Kavitharaj K

33.  Cinematic Clues and Predictive Minds: A Study on Foreshadowing Interpretation by Humans and AI          

K. Rita, P. Santhosh

34.  Culturally Responsive Task-Based Language Teaching to Improve English Comprehension of Learners from Model Tribal School, Amarkantak: A Quasi-Experimental Study         

Aditi Chandra, Mohammed Tausif Ur Rahman

35.  Transgender Identity and Cultural Resistance in Manjamma Jogathi’s Memoir from Manjunath to Manjamma           

Kavitha T A, Gyanabati Khuraijam

36.  Liquid Fear and Fragmented Psyches in the Select Narratives of Dalpat Chauhan’s Fear and Other Stories           

Swapnita Mahauth, Mohammed Tausif ur Rahman

37.  Connecting Mind and Language: A Cognitive-Psychological Investigation of Memory and Understanding      

Atul Aman

38.  Traces That Remain: Caste Consciousness and Christ Archetype in Goutam Mandal’s “God’s Garden”        

Nikitha S Miranda, M G Priya

39.  Silenced by Desire: Tracing Toxic Masculinity, Emotional Disability, and Disappearance in Yoko Ogawa’s Hotel Iris

S. Sowndarya, P. Mythily

40.  Teaching English in the Digital Era: Exploration of AI Integration and Pedagogical Shifts

S. Dhanush, P. Santhosh

41.  Conflating Boundaries: Envisaging the Cyborg World in Paolo Bacigalupi’s The Windup Girl  

A Amreen Farjana, U. Fathima Farzana

42.  High Place as Gothic Archetype: A Northrop Frye Reading of Decay and Ruin in Mexican Gothic       

J. Sridevi, R. Dharani

43.  Writing the Wound: Displacement and Recovery in the Literature of Herta Müller    

Chitra V.S

44.  Unravelling the Apocalypse: A Reading of Bhramayugam and I am Legend

Cynthia S. Karmel, Sreena K

45.  A Study of Eco-Space and Media-Memory in Barbara Kingsolver’s Novel Flight Behaviour

Rini Maria D, L. R. S. Kalanithi

46.  Lexical Choices in Translation: A Scoping Review of Theories, Models, and Frameworks

Kaumadee Bamunusinghe, Jithin Devassy

47.  Metamorphosis of Selves in Anita Nair’s The Betterman

S. Bhagavathi, P. Santhosh

48.  Decentring the Human: AI’s Self-Reflective Narrative in The Day A Computer Writes A Novel        

Sandeep S S, R Dharani

49.  Professional Mobility and Women’s Empowerment: A Study of the Life Narratives of Justice Anna Chandy and Justice Fathima Beevi           

L. S. Amrita Sneha, M. G. Priya

50.  From Displacement to Hope: The Symbolic Voyage of Noah’s Ark, the Slave Ship, and the Gospel Ship in Negro Spirituals  

M. Anish Alfred Vaz, M. Anand, G. S. Sujantha

51.  Configuring the Cyborg Mother: Exploring Identity and Performativity in The Wild Robot (2024)           

B. Aadyavarsha, Vidya S

52.  Teachers as Digital Educators: English Language Teaching through Social Media and Personal Branding     

K. N. Shoba, M. Sharmila

53.  Reimagining Transnational Identity in Refugee Spaces: A Critical Analysis of Abdulrazak Gurnah’s by the Sea     

Kiron Susan Joseph Sebastine, M G Priya

54.  Arundhati Roy’s The End of Imagination as a Literary Dissent: Challenging the Ideological State Apparatus of Hindu Nuclear Nationalism     

S. Yuvaraj, C. Shanmuga Priya

55.  Paracosms of Childhood: Trauma, Memory, and the Refuge of Imaginary Worlds        

M. Ramya Sri, R Padmapriya

56.  Layers of Self: A Polygonal Reading of Fun Home through Memory, Culture, and Visual Narrative 

S. M. Bazarial Begum, P. Divya Laxmi

57.  Between the Lines and the Waves: Reading Queer and Gendered Silences through a Blue Humanities Lens in Contemporary South Asian Fiction   

S. P. Suvetha, Chinsu Joy

58.  Reshaping the Identity of the Disabled in Cyborg Embodiment in Select Cinematic Depictions     

Deepak Meena, Niraja Saraswat

59.  Exploring the Landscape of Memory in Anita Desai’s Rosarita   

S. Roshan Fathima, A. Poongodi

60.  Closeted Identity and Unspoken Desires: Queer Erasure in Alan Hollinghurst’s The Line of Beauty and The Stranger’s Child      

Ranjitha G, Jothi C, Santhi Maheswari K

61.  Studying Posthumanism in Don’t Look Up: From Denial to Despair in the Face of Climate Change’s Existential Threat         

Shatabdi Mishra, Kaish Q Khan

62.  A Search for Identity and the Praxis of Pain: Queer Politics in Pennappan       

Aparna Muralikrishnan

63.  A Study on the Role of Semantics from Primary Education to Artificial Intelligence

Abinaya M

64.  Exploring Structural Inequality and the Illusion of Autonomy in Kiley Reid’s Come and Get It   

G. Madhumitha, K. Gurusamy

65.  From Tower to Womb: Spatial Politics and Confinement in “Rapunzel”      

K. B. Suvathi, A. Anitha

66.  Structure of Power: Colonialism and Racism in Doris Lessing’s The Grass is Singing           

M. Sivakumar, P. Santhosh

67.  The Crumbling Facade: Masculinity and Emotional Ruin in Life Is What You Make It by Preeti Shenoy      

M. Ratchagar

68.  Techno Theology: Entangles God and The Quantum      

V. Srija, Mohankumar S, K. Abinaya

69.  Repression, Trauma and Identity: A Psychoanalytic Discourse on the Narratives of Donna Tartt and Paula Hawkins

Surekha Padmaraj, Sonu Joseph

70.  Representation and Aesthetics of Trauma: A Study on Juvenile Justice

Harishma Hari K

71.  Rethinking Development through Posthuman Ecocriticism in Na' D'Souza’s Dweepa

A.K. Hidayath Unnissa Begum, P. Preethi

72.  Unwavering Quest for Self-identity: Tracing Psychological Development in Malini Chib’s One Little Finger

K. Sowndharya

73.  Inherited Memory and Hybridity: Cultural Assimilation, Identity, and Postmemory in the Select Works of Amy Tan and Khaled Hosseini          

Syeda Amatul Fattah S., Sara Sameera R, V. Jaisre

74.  Sinners as an Afro-American Cultural Discourse of Resistance: Intersecting Indigenous Spirituality, Blues Music and Liberation 

Kavya D S, M G Priya

75.  Beasts of Premonition: Exploring the Folklore and Scientific Inquiry of “Doomsday Animals” in the Anthropocene    

Kiruthick V A, M. John Suganya

76.  Invisible Ink: Eileen Blair’s Role in the Making of George Orwell           

Roopha S, Patchainayagi S

77.  Molecularization of Self: Does Biotechnological Manipulation Lead to Genetic Markers of Race and Difference in Neal Stephenson’s Seveneves?      

Reshma Sanil, Rashmi Gaur

78.  Navigating Widowhood: Examining Changing Outlooks and Cinematic Storytelling in Indian Society

Dharti Sharma, Barnali Chetia

79.  Constructing Public Perception: A Study of Ideology and Framing in Newspapers 

Ankita Swetaparna

80.  Narratives of Care Across Time: An Ecofeminist-Posthuman Reading of Ruth Ozeki’s a Tale for the Time Being        

Gayathri M, P. R. Amutha Arockia Mary

81.  Mothers Who Desire: An Exploration of the Sexual Autonomy of Mothers in Salma’s The Hour Past Midnight and K. R. Meera’s The Poison of Love

Alina Udayan, Jeyalakshmi Subramanian, Kesavan Vadakalur Elumalai

82.  Gameful Learning: Integrating Esports into Education for Enhanced Cognitive and Social Development        

Jomol Fernandez, Jeyalakshmi Subramanian

83.  Contesting Trauma: Post-9/11 Cinematic Memory in My Name Is Khan and Reign Over Me

Akanksha Singh

84.  Societal Conditioning and Minimalist Ethics in Steve Cutts’ Happiness        

Suba Selvi S, M. John Suganya

85.  Perception towards (A)(E)(I)(O)(U) Assessment of English in Our Union©:An Indigenous English Language Assessment System   

K. Preetham

86.  Tides of Erasure: Vanishing Coastal Cultures in Indian Littoral Literature and Landscapes

Saranika S

87.  Erased Selves: Posthuman Horror and the Quiet Terror of Never Let Me Go 

Vidhya R, M. Samundeeswari

88.  Gender-Based Violence and Disability: Examining the Double Marginalisation of Disabled Women in the Works of Attia Hosain           

Shifa Abdul Rasheeed, Liju Jacob Kuriakose

89.  Monstrous Birth, Ethical Interruption, and Maternal Agency: Trauma and Memory Interventions of the Raakhas Folklore in Mahabir Kumar’s Indian Caribbean Folklore Spirits       

Suhani Thakur, Deepakumari S

90.  The Pen as Practice: Narrative Identity and Emotional Labor in Eat, Pray, Love and 8 Vasantalu- A Comparative Study        

Kanishka K. J., M. John Suganya

91.  Memory, Subjectivity and Narrative Form in Florian Zeller’s 'The Father (2020)'  

Varun Prabha T, Sreena K

92.  Simulated Flavours and Digital Memory: A Study of Prosthetic Culinary Narratives

Anupama T P

93.  Representation of Folk Aesthetics, Dalit Theatre and Identity in K.A. Gunasekaren’s Touch       

M. Angeline Priyalatha, P. R. Amutha Arockia Mary

94.  Moral Calculation and Neoliberal Value Systems in Augustina Basterica's Tender is the Flesh (2017)    

Daania Akil Sait, Kasif Ilyas

95.  Digital Storytelling as Techno-Affective Assemblage: Reimagining Community through South Asian American Digital Archives      

Sakshi Kumari

96.  Interactive Vocabulary Acquisition: Integrating Digital Flashcards with TPR for Rural Learners     

R Sathya Bama, B. R Aravind

97.  Menu Cards and the Myth of ‘Indian Cuisine’: Rethinking Culinary Nationalism through Appadurai’s Framework    

Atchaya Devi M, Meera B

98.  English-Speaking Anxiety and Communication Barriers Among Allied Health Science Students: A Quantitative Study

Dharsana K, C. Shanmuga Priya

99.  Analysing Paratextual Elements in Translated Dalit Autobiographies to Understand the Authorial Intention/Protest and its Relevance to Contemporary Atrocities in India

Deepakumari S, Kesavan Vadakalur Elumalai

100.    Visual Ecologies of the Sacred: An Eco critical Study of Kerala Mural and Tibetan Thangka Paintings   

Niya Sundar, C. Shanmuga Priya

Section 2: Business, Finance and Digital Transformation

101.  Predicting NSE Stocks Closing Price Using Advisor Sentiment and Ensemble Learning Techniques 

Mani P

102.  Achieving Organisational Growth through employees' belongingess and work place citizenship behavior: A study on small and medium scale enterprises           

Soney Haris, Seema Varshney

103.  The Interplay of Faith Development, Sensory Cues and Hedonic Pricing in Indian Festival Pop-Up Stores

Baba Gnanakumar P

104.  Study of Tax Professionals Outlook on AI-Powered Tax Advisory and IoT-Enabled Tax Filing System      

Sharon Sweet Rose S, Anitha Alice. E

105.  The Role of Strategic Entrepreneurship in Enhancing SME Performance: A Descriptive and Inferential Analysis      

Gurupandi M, Sundar S, Ajay Adithya M

106.  IPO Outcomes Through the Lens of Financial Intelligence: Evidence from the National Stock Exchange of India     

Charles Louis Lasrado, Shanu N. Nazar, Asha Joseph

107.  Interplay of Strategic Leadership, Organisational Culture, Academic Freedom and Stakeholder Engagement in Contextualising Sustainable Global Higher Educational Institutions (HEIs)          

Charles Lasrado, Ruqsana Anjum

108.  Assessing the Effectiveness of Climate Financing Instruments on Emission Reduction: A Comparative Analysis between Advanced and Emerging Economies

Jincy Mathew M, Maria Sanjana S, Maria Immanuvel

109.  Does Financial Inclusion Improve Financial Well-being? A Study on Unorganized Sector Workers in India

Asha Joseph, Maria Immanuvel S, Benila Susan Jacob

110.  Renewables, Risk, and Resilience: Climate Finance in a Digital Era           

C Srividhya, M. Nirmala, Hidayathulla N

111.  Leadership Consciousness in Organisational Evolution: A Kautilyan Perspective Anchored in Indian Knowledge Systems      

Sathyanarayanan S R, B Vidhya

112.  The Influence of Fintech Innovations on Digital Payment Adoption in Healthcare Sector     

T. Kamala, Yuvan Shangar G, Sneha R

113.  A comparative study on the Impact of Emotional Intelligence on Work Life Balance among the faculty members’ Performance in the Public and Private Universities, Tamil Nadu, India         

T. Sagaya Mary, K. S. Sasikala

114.  Application of ancient Indian Panchatantra stories in the Contemporary Management Education: An approach of Indian Knowledge System      

Liza Rani Satapathy, Karkaria Dusmanta

115.  Dynamic Connectedness between Portfolio returns, Economic policy uncertainty (EPU), Volatility Index (VIX) & Geopolitical uncertainty (GPR)        

Nirakar Barik, Lipsa Priyadarshani

116.  AI-Driven Forensic Accounting Framework in FinTech for Intelligent Financial Crime Detection and Prevention     

P. Ajitha

117.  The Effect of Green Human Resource Management practices on Employee Green Behaviour and the mediating effect of Leadership Emphasis         

Vijaya Vardhan Manchala, Arun Kumar

118.  Multi Insights of Black Pepper growers: A study in Uttara-Kannada District with special reference to Production, Productivity, Insurance and Banking    

Syed Rajeena, Shweta Verma

119.  Digital Transformation and Business Model      

Jolly Vini Sheeba

120.  Regenerative Human Resource Stewardship: Harnessing AI for Sustainable Workforce Transformation in Pollutive Economies  

N. Saravanabhavan, Md Muzakkir R, Poomathi V

121.  Green Finance in Action- Investors' Perception  

Komal A Dave, Mohammed Ashfaque, Madhu M

122.  From Clicks to Conversations: Examining the Transformative Role of Instagram, Facebook, and TikTok in the Evolution of E-Commerce       

Sathya Santhy, S. Selvi

123.  Integrating Climate Risk into Financial Decision-Making: Evidence from the Leather Industry in South India

Dunstan Rajkumar A, Anirudh Venkataraman, Jasmine Maani

124.  Empowering Rural Economies through Financial Inclusion: A Study in Coastal Odisha

Subhashree Khilar, Ramesh Chandra Das, Rajaram Majhi

125.  Banking on Innovation: A Study of Technological Readiness and Resilience in Indian Banks

S Muthukarpagam, C Yogalakshmi

126.  The Influence of Basic Psychological Need Satisfaction on Equity Investment Intentions among Generation Z The Influence of Basic Psychological Need Satisfaction on Equity Investment Intentions among Generation Z     

Lourden Selvamani V, Jayashree S

127.  Financial Intelligence for Empowerment: Literacy and Inclusion among Migrant Working Women          

Ranjith Kumar S, Savitha D

128.  Assessing the Effectiveness of the UTAUT Model in Forecasting Digital Payment Adoption among Rural Customers        

Lavanya B, Valentine Usha Kalaichelvi, Dunstan Rajkumar A

129.  Circular Economy in the Coffee Industry           

Sreereshma S R, Dileep A S, V S Santhosh

130.  Digital Finance Meets Climate Action: Indian FinTech Solutions Driving Resilience

Sarannya Sivasankaran, V. Selvam

131.  Does The “Liberation Day” Announcement Affect Indian Automobile Stock Prices? An Event Study         

Muthumeenakshi M, Arnab Das Sharma, Althaf K Umar

132.  From Surveillance to Empathy in the Strategic Role of Emotion AI in the Future Workplace

Anju Chandran, Kalarani T G

133.  The impact of social capital on investment behaviour in women-run startups: An Empirical evidence from India       

Sushma Byraiah, Fakhruddin Ali Ahmed

134.  Motivational and Financial Dynamics of Eco-Friendly Packaging Adoption in Food Retail Sector 

Vijayaraj K, Muzammil A

135.  From Talent to Tenacity: How Talent Management Drives Employee Resilience in Dynamic Work Environments   

Vijayaraj K, Sumyuktha B, Sangeetha M

136.  E-Trust and its role in shaping Online Customer Satisfaction – Evidence from Western Region, Tamilnadu, India          

M. Kumar, G. Rajkumar, S. Vijayanand

137.  Enhancing Public Service Delivery through Blockchain-Based Governance

Saraniya G, K. Mahalakshmi

138.  A Study on Impact of Influencer Marketing on E-Commerce Brand Sales in India   

M. Raja Rajeswari, K. Anitha

139.  A Study on Entrepreneurship and Start-up Sustainability in Bengaluru        

Ranjith Kumar S, Muthamma B U

140.  A Study on the Role of Artificial Intelligence in Promoting Well-Being of Employees in the Workplace   

M. Chitra

141.  A Decade of Fintech Adoption: Construction of a Composite Index for BRICS

Sundaram N, Dhaya M

142.  Study on the Impact of Voice Search in SEO on Consumer Buying Behaviour        

J. Vijaya Shanthi

143.  A Study on Investors Perceptions towards Physical Gold and Paper Gold in India    

G. Anitha

144.  Mathematical Modeling of CSR Impact on Share Prices 

M.  Vimalarani, P. R. Kavitha

145.  Advancing Rural Women’s Entrepreneurship through Mudra Yojana: Insights from Financial Inclusion and Digital Finance in Ramanagar District, Karnataka

J Jamela Salasty, G Kanagavalli

146.  Twitter Sentiment Analysis and Popularity of Online Shopping Websites         

K Thoufeeq Ahmed, A. Sanjeev Kumar

147.  Green and Sustainable Finance: Drivers and Challenges for Achieving Sustainable Development Goals        

Syed Noorul Shajar, Abbas Rahman K A, Ameerul Hassan S

148.  Analyzing the fintech adoption and sustainable performance: A mediating role of green finance 

Ashwini C G, K Thoufeeq Ahmed

149.  From Clicks to Cravings: Understanding Gen Z's Satisfaction with Food Delivery Services in Urban India  

K. Abdul Haseeb, P. Mohamed Vaseem, B. Fuzail Ahmed

150.  Building a Sustainable Brand: The Impact of Green Product Attributes on Consumer Perception and Loyalty 

S. Revathi, G. Karthiyayini

151.  Navigating the Future with Deep Tech: Awareness for Growth and Prosperity

S. Sharan, Sharani S, V. Selvam

152.  From Classroom to Community: Green Entrepreneurship as a Catalyst for Sustainable Change

C. L. V. Sivakumar, Kiruthika A, AVVS Subbalakshmi

153.  Financial Engagement and Customer Lifetime Value Among Gen Z: Exploring Digital Banking in Entertainment Platforms through the lens of SDG-12

N. Sathya, Binila Thankachan, Shakshini V

154.  Evaluating the Financial Resilience of Cement Industry Firms Amid Rising Carbon Costs and Sustainable Investment Trends

Udhayapriya M, Udhayakumar, Shankar R

155.  From Self-Efficacy to Satisfaction: Understanding the Mediating Mechanisms of Financial Planning.       

G. Velmurugan, Dayana Anandhi E, Jisa Babu

156.  Workplace Dignity and Inclusion as Drivers of Job Satisfaction: Exploring their Influence on Employee Commitment and Engagement     

R. Sangeetha, J. Reshma, Kruthika Renu

157.  Climate Risk and Financial Performance: Assessing the Impact of Environmental Factors on Corporate Valuations 

Shankar R, M. Sumathi

158.  Quantile connectedness of ESG, Economic policy and Geopolitical uncertainty in India: Investigating risk dynamics during crisis periods

Akhila T V, Aiswarya S, Nowshath Bee A

159.  Human Resource Management and Strategic Analytics for Business Resilience

Suraj P G, Clemence Jenifer

160.  AI-Powered Bankruptcy Prediction: Benchmarking Machine Learning Models Against Traditional Approaches in NSE-Listed Firms   

G. Kanagasabapathy, V. Srividya, Gajoll S

161.  Driving Change: The Role of Digitization in Socio-Economic Development   

R. Indradevi, S. Dheepalakshmi

162.  Disproportionate CEO Compensation in U.S. 501(c)(4) Nonprofits: Governance, Equity, and Accountability

Valerie Ray, Peter H. Hoontis

163.  A Skills-Based Future? An Analysis of Hiring at Google, Unilever, and IBM          

Joseph Milholland

164.  Work From Home (WFH) Concept in the Educational Sector: A Bibliometric Analysis

V. Selvam, Pravin Kumar S

165.  Dilemma of Accuracy: Prediction of NIFTY 50 using ARIMA, LSTM and Random Forest

Sharon K Jose, Yedhu Harikumar

166.  Green Marketing in the Digital Era: Social Media and Influencer Marketing in Driving Consumer Demand for Microgreens          

Arti Singh

167.  Future of Work in the Digital Era: The Impact of Sadfishing on Gen Z Employees’ Mental Health and Productivity   

C. Nagadeepa

168.  The Impact of Digital Marketing on Gen Z Consumers' Purchase Decisions for Consumer Products: An Exploratory Study

Faisal Usmani, S Kavya, J Sherin

169.  Risk–Return Dynamics of Shariah-Compliant vs. Conventional Investments: A Comparative Analysis of Tata Ethical Fund and Nifty 50           

Mohsin Khan, Fathimathul Fayiza T P, Safas V P

170.  Industrial Spatial Dynamics under TG-IPASS: A Spatial Autocorrelation and Spillover Analysis of Telangana’s 33 Districts           

K Praveen Kumar, Alwa Spurthi, Arati Jadhav

171.  Retail Sentiment, Market Microstructure Patterns and Pricing Anomalies: A Multimodal Analysis of IPOs in India      

Ruqsana Anjum, Charles Louis Lasrado, Maria Sanjana

172.  The Role of AI in Enhancing Investment Decisions: A Study on Market Efficiency and Investor Satisfaction       

R. Chandrasekaran, D. Mythili

173.  Unveiling the Predictors of Green Banking Intentions among Gen Z in India

Sreeanandan, Baranipriya A

174.  Integrating Commerce and Community: A Service-Learning Approach to Business Education as an interface between Business and Society      

L. Mynavathi

175.  Paying for the Planet: Factors Influencing Consumer Investment in Eco- Friendly Packaging           

Subalakshmi D, Athira Mohanan

176.  Studying the Role of Investors’ Perception in shaping the adoption of Artificial Intelligence for Investment Decisions         

Jintu George, Sarjas M K, Mohammed Radeef K M

177.  Influencer Marketing and Brand Loyalty: A Study of Purchase Intention in the Digital Age

Akshaya A

178.  Unequal Wallets: Exploring Gender Disparities in Financial Wellness Among Workers in India’s Unorganized Sector

Swathi Sasikumar, Niveditha M

179.  Multidimensional Barriers and Growth Enablers for Food Truck Entrepreneurs in Urban Tamil Nadu      

R. Geetha, Ajay Adithya M

180.  Analysing the Relationship between Public Expenditure and Economic Growth: A Vector Error Correction Model Approach 

V Prabakarn, L. Kavitha

181.  Digital Transformation in Mutual Fund Investments: Exploring the Influence of Investor Trust, Risk Perception, and Engagement on FinTech Platforms        

Chidananda H L, Ranjith Kumar S, Karthik J P

182.  Generation Y's Retail Shift: Unravelling the Drivers Behind Switching from Online to In-Store Fashion Purchases    

Gengeswari Krishnapillai, Ling Meng Chan, Aina Sabrina Binti Suhai

183.  The Path of Competitiveness: Efficiency Evaluation of Indian Banking Sector

Anukampa Das, H Mujahid Abrar, Praveen Kiran Martis

184.  Impact of Logistics Service Quality on Customer Satisfaction and Loyalty in Q-Commerce: Evidence from the Chennai Region, Tamil Nadu   

Subhashini R, Senthil Kumar S, G. Kannan 

Section 3: Digital, Social and Climate-Responsive Architecture

185.  Hydrological Drought Assessment using SWAT in the Semi-Arid Ponnaiyar River Basin

Yamini Priya R, K Marliya

186.  Green architecture in the age of climate crisis in India    

Pooja Varma

187.  Supply Chain Management for Offsite Construction: Case Study from UK Mega-Projects

Vasu Rajanna, K Marliya

188.  The Adaptation of Thinnai from Chettinadu House of South India to Chetti House in Malaysia: Case Study of Chetti Houses in Kampung Gajah Berang, Melaka

Muhammad Faizal Abdul Rani, Renuka Devi N

189.  Climate-responsive daylight optimisation: A parametric study of Window Wall Ratio using digital environmental analysis tools   

Shiva Shankar, Jeeva Athithya R. T., Nina Lazar

190.  Evaluating Experts’ Perceived Security in Urban Parks: The Influence of Environmental Medium     

Dherya Mehta, P. Gopalakrishnan

191.  Investigating the impact of LULC dynamics on Urban Heat Island phenomenon in a semi-arid region: A case of Jaipur       

Rubika Singh, Pooja Nigam, Sangeeth S Pillai

192.  Towards analysing the role of contemporary digital documentation methods in the conservation of Heritage resources – Case studies from South India.         

Santhan Athmanam S S, Williams

193.  Resilient Densities: Evaluation of Spatial Pattern and Sustainable Construction in SG Palya, Bengaluru     

Betty K Chacko

194.  Pediatric Oncology Patients’ Perspectives on Hospital Spatial Design: An Art-Based Participatory Approach   

Alaa Hecham Senjab, Roshida Abdul Majida

195.  Nature Inspired Living- Integrating Biophilia Design strategies for TN Housing program

Jeyakumar V S, Valarmathi Sakthivel, Sharmila Jagadisan

196.  Strengthening Social Inclusion in Metro Station through Bilingual Signage: A Design and Architectural Perspective.          

K Vaidyanathan, C. Rajarajeswari, G. Yogapriya

197.  Thermal Comfort in an Ageing World: An Umbrella Review of Health, Well- Being, and Environmental Design Evidence          

Manoj Kumar S, Niveditha Sudarsanam

198.  A Comprehensive Review on Traditional Literary Scriptures and Sustainable Development in Design of Temple Theatres in Kerala           

Vinayakan Ashokan, N. Jothilakshmy

199.  Designing Sustainable Interiors: Water-Conserving Approaches in Semi-Arid Contexts in Present Scenario

Gaurav Agrawal

200.  Towards Spatial Inclusivity in Urban Neighbourhoods: A Case study of Ambedkar nagar, Kaspa, Vellore          

Keerthana Chris M, Selva Ziona B

201.  Sprawling edges: Rethinking tourism policy in the coastal region of Gokarna, Karnataka     

Vijaya V Hegde, J. S. Chadchan

202.  Modalities and actors of citizen participation in Bengaluru’s lake projects

Deepthi Ramachandra Adiga, J. S. Chadchan

203.  Recyclable, Upcylable, “Social-ible”. An empirical approach between theory and design

Alessio Patalocco

204.  Review on performance driven multi-objective optimization approaches for building operational-energy reduction attributed to thermal comfort and daylighting.           

S. Subhashini, Monto Mani

205.  Innovative Architecture: Evaluating the Environmental and Structural Performance of Tensile Membrane Systems   

Senthil M

Biography

V. Selvam is a senior academic and administrator currently serving as Professor (Higher Academic Grade) and Dean of the School of Social Sciences and Languages (SSL) at Vellore Institute of Technology, Vellore. He plays a key leadership role in guiding interdisciplinary education and research across areas such as commerce, social sciences, languages, and humanities. Dr. Selvam is recognized for his administrative experience and commitment to fostering interdisciplinary learning environments, encouraging research, and promoting academic initiatives that address contemporary societal and global challenges.

Sharmila Jagadisan is a Professor at the School of Architecture, Vellore Institute of Technology, with over 18 years of teaching and research experience in architecture, urban design, and planning. She holds a PhD in Planning from the University of Auckland, an MCP from IIT Kharagpur, a B.Arch.from the University of Madras, and an MBA in Logistics and Supply Chain. Her academic interests include community planning, human settlements, urban and rural planning, housing, and sustainable urban design. She has received multiple faculty research awards and international grants, and has published extensively in Scopus-indexed journals, books, and book chapters, while mentoring numerous student-led research projects. Dr. Sharmila Jagadisan has served in key academic leadership roles, coordinated research, dissertations, internships, and accreditation activities, and has presented papers at international conferences across Europe and Asia. She is a Registered Architect (COA,India), a Fellow of the Indian Institute of Architects, and a member of the World Society for Ekistics, actively contributing to global discourse on sustainable cities and built environments.

N.L. Balasudarsun is an experienced management educator with over 20 years of international teaching and six years in industry roles. Currently, he is Academic Director and Senior Lecturer at Academies Australasia College, Singapore, and has held leadership positions at TMC Academy, Singapore, and PSG Institute of Management, India. Holding a PhD in Management from Bharathiar University, his expertise includes marketing management, consumer behavior, and strategic management. He has authored 45 research papers, 10 book chapters, and the book Fundamentals of Digital Marketing. Fluent in English, Tamil, and Telugu, he excels in activity-based learning methodologies.

Rameshkumar Subramanian, Professor of Financial Administration at the Central University of Punjab, Bathinda, has over 17 years of teaching experience and expertise in banking, finance, and financial literacy. Holding a PhD from Madurai Kamaraj University, he has published 15 Scopus-indexed papers, six book chapters, and two edited books. His research focuses on financial literacy and digital banking, with projects funded by ICSSR. A recipient of the NEFE Travel Scholarship (2025) and Bharat Jyothi Award (2015), he has presented at 37 conferences and serves as a reviewer for reputed journals.