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Innovations in Magazine Publishing




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ISBN 9780367337018
May 5, 2021 Forthcoming by Routledge
218 Pages 31 B/W Illustrations

 
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Book Description

This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive.

Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales. This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era. The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of the 2020 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring.

This comprehensive overview of the current state of the industry is a vital resource for students, researchers, and professionals in magazine journalism, as well as for those studying media and journalism studies more generally.

Table of Contents

Acknowledgements

Preface

Authors and Contributors

Introduction

1. Magazine publishing innovation: The ‘drivers’ and implications of technology -Simon Das

2. A short history of British consumer magazine publishing - Christine Stam

3. UK magazine publishing: Innovation as necessity - David Stam

4. Managing innovation: The 3 ‘P’s’ of creativity and commercialisation - Simon Das

5. The advertising revolution: Past, present and future - Helen Powell

6. Magazine publishing in a global world - Andrew Blake

7. Diversity in magazines: Time to turn over a new leaf? - Andrew Blake and Simon Das

8. Independent thinking - David Stam

Index

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Editor(s)

Biography

Simon Das

Dr Simon Das is Senior Lecturer in Magazine Publishing at The University for the Creative Arts (UCA). Having developed and taught on media and magazine publishing courses in UK higher and further education for the last 13 years, he was previously managing editor of UK black music monthly Touch magazine, a supplement project editor for TimeOut and freelanced as a journalist for a number of magazines including Arena and i-D in London, el Pais newspaper in Madrid and The Fader in New York. Simon holds a first degree in Business Studies, a Master’s in Higher and Professional Education and a PhD in media management and cultural theory from the University of Westminster, where he researched managing creativity in magazines. Simon is a member of the Chartered Institute of Marketing and was the co-founder of the Creative Industries Management Research Hub (CIMRH) at the University of the Arts London (UAL).

David Stam

David Stam joined Thomson Magazines in 1976 after graduating from the University of Bath. Moving through a succession of roles in advertising, publishing and circulation he was appointed as Managing Director within Reed Business Information in 1993 and of the market leading distributor Marketforce (UK) in 1995. In this role he also served as a Board Director of IPC Media. In 2006 David developed an active consultancy career working for blue chip magazine publishers including TSL Education, The Economist, DC Thomson and The Spectator. He has served as an ABC Council Member and has advised PPA. In 2014 he co-edited Inside Magazine Publishing with Andrew Scott. David is an Associate Lecturer at the London College of Communication, part of the University of the Arts London (UAL).

Andrew Blake

Professor Andrew Blake is an Associate Lecturer at the University of the Arts London, having taught Cultural Studies and/or Music at the Universities of East London, Winchester and Southampton. He was joint editor of Buy This Book: Studies in Advertising and Consumption (1997) and contributed to the third edition of The Advertising Handbook (2009). Writing on other cultural matters includes contributions to The Cambridge History of 20th Century Music (2004) and The Bloomsbury Companion to Rock Music Research (2020). His book The Irresistible Rise of Harry Potter (2002) has been translated five times.