1st Edition

Innovative Synergies Business, Agriculture, Technology and Resource Management for Sustainable Development

Edited By Prajna Pani, Anita Patra, Rabi Narayan Subudhi Copyright 2026
304 Pages
by Routledge

304 Pages
by Routledge

304 Pages
by Routledge

The conference on “Innovative Synergies: Business, Agriculture, Technology and Resource Management for Sustainable Development (CVBSG2024)” is designed to drive sustainable development across various sectors. It aims to ensure inclusive economic growth that benefits all sections of society, emphasizing technological advancements to foster sector-wise development and innovation. The conference... Read more

1. Future of Work: Man-machine Interplay and Risks in a Complex World

Bobby Varanasi

2. Global Risk: Navigating an Uncertain World

Binod Atreya

3. Sustainability, Innovation and Efficiency: Building a Resilient Future

Pratichi Dash and Susanta Kumar Mishra

4. A Bibliometric Analysis of Current and Future Developments in Artificial Intelligence in Marketing

Ratnamanjari Mishra and Khushboo Sahu

5. Transforming ‘Viksit Bharat’ through Business Model Innovation in Small and Medium-Size Enterprises: Strategies for Sustainable Growth

M. Sudharshan Rao, Anita Patra and Subhendu Kumar Mishra

6. Redefining Corporate Accountability: Impact of Shareholder Composition on CSR Expenditure in Indian Firms

Ashutosh Parhi and Rabi Narayan Subudhi

7. Emotional Intelligence for 21st Century Leaders: Driving Organizational Innovation and Sustainable Growth in Viksit Bharat 2047

Amir Prasad Behera

8. Manufacturing Industry Operational Engagements in Achieving Sustainable Supply Chains

Suneet Mathur

9. Mapping Green Entrepreneurship: A Comprehensive Bibliometric Analysis

Shiva Ram Patnaik and Rabi Narayan Subudhi

10. Reflectivity for Linkages to Drive Innovation: Putting the Entrepreneur or Innovator as the Central Actor in Innovation Systems

Avvari V. Mohan and Naga Lakshmi Chelluri

11. Sustainable Agribusiness Model with Economic and Environmental Perspective: A Review

Damodar Jena, Nishith Ranjan Parida, Saswat Kumar Pani, Rabi N. Subudhi and Biswajit Mishra

12. Agricultural Tourism Entrepreneurship for Sustainable Rural Development: A Study in Ganjam District of Odisha

Monalisha Chakraborty and Prasanta Parida

13. A Study on Socio-Economic Profile and the Knowledge Level of Paddy Farmers in the Gajapati District of Odisha

Sanju Saha, M. Devender Reddy, Anita Patra and Swati Suman

14. Impact Assessment of Farmer Producer Organizations

Y.V. Pratap, Rajani Agrawalla, Ajit Kumar Sabat, Ansuman Jena, Pramod Kumar Patjoshi and Sonali Mohapatra

15. From Data to Harvest: Sustainable Agrifood Ecosystems for Food Security

Athula Ginige

16. Impact of Fertilizer and Pesticides Application on Agriculture Productivity of (Kharif) Rice in Bargarh District: A Case Study

Sonia Panigrahi

17. Inclusive Development of Small and Marginal Women Farmers in Tamilnadu: A Successful Case of Veerapandy Kalanjia Jeevidam Producer Company Limited

D.K. Balaji, R. Rengadurai and V. Venkatakrishnan

18. Women and Domestic Violence During COVID-19 Pandemic in Odisha: Insights, Implications and Strategies

Smita Mishra Panda and Supriya Pattanayak

19. Effect of “No Added Sugar” Front of Pack Labeling on the Cognitive State of Consumers: An Experimental Study on Indian Consumers

Kharabela Rout, Vivek Vishal Giri, Priti Ranjan Sahoo, Pratyuesha Behera, Ananya Das and Sushree Debashree Debasmita Sahoo

20. Unveiling the Supervisor Support and Career Resilience Nexus for Enhancing Career Sustainability- A Conceptual Framework

Namrita Das, Swetalina Mishra and Prakash Chandra Dash

21. Romanticising English Language Training: The Impact of Immersive Technologies

Swapnankita and Prajna Pani

22. Reimagining English Education: Embedding Sustainability Across Disciplines

Biraja Kumari Das and Prajna Pani

23. Influence of Social Media on Tourism Consumer Behaviour: A Systematic Review of Odisha Tourism Digital Campaigns

Subrat Swain and Shwetasaibal Samanta Sahoo

24. Medical Tourism in India: A Critical Evaluation

Subhramaya Nayak and Sushil Kumar Pradhan

25. Disruptive Urbanism and Discrete Choice of Online Platform for Short-term Rental Accommodation in Sharing Economy

Shyam Sundar Meher and Kishor Chandra Meher

26. Ranking of Cloud Service Provider Using MCDM / Deep Learning Techniques: A Study of Optimization Issues for Organization

Abha Prakash Praharaj, Prasant Kumar Pattnaik and R.N. Subudhi

27. In Silico Analysis of Anticancer Drug Molecules as Potential Modulators of the Nonsense-mediated mRNA Decay Pathway

Sanjoy Majumder, Rutupurna Das and Gagan Kumar Panigrahi

28. Animating Change: AI-driven Scripts and Projects for Development Communication

Sreeyasree Kumari Deb and Prajna Pani

Biography

Prajna Pani, a distinguished Professor of English at Centurion University, is known for her twenty six years of academic excellence in teaching, research and mentoring. An accomplished author of four books and editor of three, she has also published around seventy research articles, holds two copyrights and has two patent publications to her credit. Her research interest spans ELT 4.0, Pedagogy, Emotional Intelligence, Development Communication, IT Enabled Communication, Immersive Technologies and Artificial Intelligence in Communication. She has presented her work at prestigious universities and institutions like Harvard University, Imperial College London and NUS, and contributes to the academic discourse through her editorial roles in seminal works. Her multi-faceted contributions, including delivering talks, leading technical sessions and providing expert insights, have significantly shaped the discourse in education and communication technology.

Anita Patra is an accomplished professor, trainer, administrator, and researcher with over 25 years of experience in management studies. Her research interests encompass women entrepreneurship, financial inclusion, banking studies and development stuies. Dr. Patra has published one book and more than 23 journal articles and book chapters. She has also mentored numerous postgraduate students and research scholars, successfully guiding four scholars to their PhD degrees under her supervision. She also holds two copyrights to her credit. She has contributed as a reviewer for research articles in journals and served as an editor for an in-house journal at Centurion University.

Rabi N Subudhi, is a renowned researcher and popular teacher of Management Science with experience of over 37 years. He has authored/ published over 75 research papers and 16 books. His work has been published by reputed international publishers like Springer and Emeralds. He is a reviewer for many international journals. He was the chief editor for UGC-CARE listed journal for over 12 years. He has conducted several conferences and seminars, and has chaired many conference sessions in India and abroad, including one by ISA (International Sociology Association) RC in the UK. He had received the SRF award from CSIR, Govt. of India, for his doctoral research.