1st Edition

Inside Family Viewing (Routledge Revivals) Ethnographic Research on Television's Audiences

By James Lull Copyright 1990
206 Pages
by Routledge

206 Pages
by Routledge

206 Pages
by Routledge

First published in 1990, this title presents a rich account of how television intersects with family life in American and other world cultures. From an analysis of the political and cultural significance of China’s most important television series to detailed descriptions of how families in the United States interpret and use television at home, James Lull’s ethnographic work marks an important... Read more

List of tables;  Preface by David Morley;  Acknowledgments;  1. An emerging tradition: ethnographic research on television audiences  2. The social uses of television  3. Family communication patterns and the social uses of television  4. A rules approach to the study of television and society  5. How families select television programmes: a mass-observational study  6. China’s New Star: the reformation on prime-time television  7. Cultural variation in family television viewing  8. Ethnographic studies of broadcast media audiences: notes on method;  Index

Biography

James Lull