Introduction 1. A short history of British magazine publishing Christine Stam Diana: magazines, her celebrity and its lasting impact on an industry Leander Reeves 2. Magazine publishing in the UK today Andrew Scott 3. Changing business models in the magazine world David Stam 4. Editorial – originating and managing creative content Richard Sharpe What is a magazine? Andrew Calcutt 5. Designing and writing for magazines Richard Sharpe 6. Magazine distribution, sales and marketing David Stam 7. The science of advertisement sales Andrew Scott 8. Publishing in the digital age Jim Bilton
Biography
David Stam was a Director of IPC Media for eleven years. He is now is a guest lecturer and member of the Publishing Industry Advisory Board at Oxford Brookes University. He also works as a consultant to a number of blue chip magazine publishers including The Spectator, TSL Education and The Economist.
Andrew Scott is a Senior Tutor at Harlow College delivering Business of Magazines modules to journalism students. He is also a Programme Co-ordinator at City University.
