Prime time: those precious few hours every night when the three major television networks garner millions of dollars while tens of millions of Americans tune in. Inside Prime Time is a classic study of the workings of the Hollywood television industry, newly available with an updated introduction. Inside Prime Time takes us behind the scenes to reveal how prime-time shows get on the air, stay on the air, and are shaped by the political and cultural climate of their times. It provides an ethnography of the world of American commercial television, an analysis of that world's unwritten rules, and the most extensive study of the industry ever made.
`Todd Gitlin's Inside Prime Time is perhaps the best book ever written about the thinking of the insulated men and women in the executive suites of Century City, Burbank and Television City.' - Los Angeles Times
`This is very likely the most concentratedly intelligent book yet written about television' - Film Quarterly
`Inside Prime Time presents the richest information ever collected on the inner workings of America's chief culture industry' - Commonweal
This series encompasses the broad field of media and cultural studies. Its main concerns are the media and the public sphere: on whether the media empower or fail to empower popular forces in society; media organizations and public policy; political communication; and the role of media entertainment, ranging from potboilers and the human interest story to rock music and TV sport.