Inside the BBC and CNN: Managing Media Organisations, 1st Edition (Paperback) book cover

Inside the BBC and CNN

Managing Media Organisations, 1st Edition

By Lucy Küng-Shankleman


256 pages

Purchasing Options:$ = USD
Paperback: 9780415213226
pub: 2000-08-10
Hardback: 9780415213219
pub: 2000-07-27
eBook (VitalSource) : 9780203355107
pub: 2012-11-12
from $23.48

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Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations, during a period of great change and new challenges. The BBC and CNN have very different histories, remits and identities, but both must now compete to provide news in a media environment being reshaped by increasing competition, globalisation, digitisation and convergence. In addition they face increasing pressures of criticism focussed on the struggle for ratings and the perceived "dumbing down" of programming.

Drawing on intensive research carried out among senior managers in both organisations, Lucy Küng-Shankleman's study explores the beliefs and attitudes that shape management priorities and broadcasting policy. More controversially, it examines how each organisation's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but could now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape.


'This is an exceptionally clear and compact book about the world of media management … an insightful read, strongly recommended to media managers and policymakers, and anyone working in an organization outside or only loosely connected with the media's unique "cultural loop."' - Telecommunications Policy

About the Author

Lucy Küng is Project Manager at the Institute for Communications and Media at the University of St Gallen, Switzerland.

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Media Studies