1st Edition

Insourcing Innovation How to Achieve Competitive Excellence Using TRIZ

    300 Pages 60 B/W Illustrations
    by Auerbach Publications

    Continue Shopping

    Innovation is central to business success, yet no other aspect of business is as frustrating and out of control. Instead of occurring in fits and starts and strokes of genius, innovation needs to become an all-the-time event that’s measurable, reliable, predictable, streamlined, and effective. Asserting that every innovation objective has a finite set of possible solutions given its unique constraints, TRIZ, the Theory of Inventive Problem Solving, is a structured system for making innovation more manageable and profitable.

    Divided into five parts, Insourcing Innovation: How to Achieve Competitive Excellence Using TRIZ demonstrates how the applicationof a consistent, systematic approach will render innovative problem solving a dependable reality rather than an enigmatic phenomenon.

  • Part I provides a framework for thinking about business excellence and the case for why TRIZ is a world-class approach for achieving perpetual innovation with existing resources.
  • Part II covers the tactical aspects of TRIZ, with a central focus on the TRIZ methodology (DMASI) and its primary constructs, techniques, and components.
  • Part III provides implementation case examples, including an in-depth breakdown of how TRIZ was used to create a self-heating beverage container. This part also summarizes how TRIZ was applied to innovate parts of the International Space Station, the Cassini Saturn orbiter, and even hospital triage.
  • Part IV transitions from the tactical aspects of TRIZ to its strategic aspects, which show you that no single innovation stands alone. All tap into one or more of eight evolutionary forces to become what they are. This part describes these forces with related examples.
  • Part V discusses how structured innovation is part of the larger system of “total performance excellence.” Highlighting their interdependence, it shows how key aspects of business excellence enable structured innovation, and at the same time are enabled by structured innovation.
  • Interrupting Innovation Inertia
    Winning the Innovation Race
    Evolution of a Big Idea
    Structured Innovation Is Here
    The Further Rise of TRIZ
    Resolving Problematic Contradictions
    A World of TRIZ
    The Enemy Is Psychological Inertia
    The Mighty Russian
    Backward from Perfect
    All the Resources
    Build a Model, and the Rest Comes
    The Basis of Analogical Thought
    Contradiction As a Path to Perfection
    The Power of Guided Convergence
    A Step Beyond
    Making Real-World Innovations
    The Case of the Containers
    Space Station and Solar Panels
    Probing Saturn and Her Moons
    Ears Hearing under Water
    TRIZ on Triage
    Separating Steel in Space
    Combating Contamination
    Crafting an Innovation Roadmap
    Evolution Won’t be Denied
    Mapping Your Maturity
    The Eight Patterns Described
    The Evolution of Six Sigma
    Enveloping Total Performance
    A Simple Construct of Business
    The Grand Unification of Business
    Underpinnings of Total Performance
    The Cycle of Excellence
    Practically Speaking
    The Economics of Innovation
    The 76 Standard Solutions
    The 39 Problem Parameters
    The 40 Inventive Principles
    The 40 Inventive Principles—Adapted for Marketing, Sales, and Advertising
    The 40 Inventive Principles—Adapted for Customer Satisfaction
    The Contradiction Matrix
    ARIZ Process Flowchart
    Smart Garment for Firefighters: A TRIZ–ARIZ Case Study Index


    David Silverstein, Neil DeCarlo, Michael Slocum