Insourcing Innovation: How to Achieve Competitive Excellence Using TRIZ, 1st Edition (Hardback) book cover

Insourcing Innovation

How to Achieve Competitive Excellence Using TRIZ, 1st Edition

By David Silverstein, Neil DeCarlo, Michael Slocum

Auerbach Publications

304 pages | 60 B/W Illus.

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Hardback: 9781420062274
pub: 2007-12-17
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pub: 2007-12-17
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Innovation is central to business success, yet no other aspect of business is as frustrating and out of control. Instead of occurring in fits and starts and strokes of genius, innovation needs to become an all-the-time event that’s measurable, reliable, predictable, streamlined, and effective. Asserting that every innovation objective has a finite set of possible solutions given its unique constraints, TRIZ, the Theory of Inventive Problem Solving, is a structured system for making innovation more manageable and profitable.

Divided into five parts, Insourcing Innovation: How to Achieve Competitive Excellence Using TRIZ demonstrates how the applicationof a consistent, systematic approach will render innovative problem solving a dependable reality rather than an enigmatic phenomenon.

  • Part I provides a framework for thinking about business excellence and the case for why TRIZ is a world-class approach for achieving perpetual innovation with existing resources.
  • Part II covers the tactical aspects of TRIZ, with a central focus on the TRIZ methodology (DMASI) and its primary constructs, techniques, and components.
  • Part III provides implementation case examples, including an in-depth breakdown of how TRIZ was used to create a self-heating beverage container. This part also summarizes how TRIZ was applied to innovate parts of the International Space Station, the Cassini Saturn orbiter, and even hospital triage.
  • Part IV transitions from the tactical aspects of TRIZ to its strategic aspects, which show you that no single innovation stands alone. All tap into one or more of eight evolutionary forces to become what they are. This part describes these forces with related examples.
  • Part V discusses how structured innovation is part of the larger system of “total performance excellence.” Highlighting their interdependence, it shows how key aspects of business excellence enable structured innovation, and at the same time are enabled by structured innovation.
  • Table of Contents

    Interrupting Innovation Inertia

    Winning the Innovation Race

    Evolution of a Big Idea

    Structured Innovation Is Here

    The Further Rise of TRIZ

    Resolving Problematic Contradictions

    A World of TRIZ

    The Enemy Is Psychological Inertia

    The Mighty Russian

    Backward from Perfect

    All the Resources

    Build a Model, and the Rest Comes

    The Basis of Analogical Thought

    Contradiction As a Path to Perfection

    The Power of Guided Convergence

    A Step Beyond

    Making Real-World Innovations

    The Case of the Containers

    Space Station and Solar Panels

    Probing Saturn and Her Moons

    Ears Hearing under Water

    TRIZ on Triage

    Separating Steel in Space

    Combating Contamination

    Crafting an Innovation Roadmap

    Evolution Won’t be Denied

    Mapping Your Maturity

    The Eight Patterns Described

    The Evolution of Six Sigma

    Enveloping Total Performance

    A Simple Construct of Business

    The Grand Unification of Business

    Underpinnings of Total Performance

    The Cycle of Excellence

    Practically Speaking


    The Economics of Innovation

    The 76 Standard Solutions

    The 39 Problem Parameters

    The 40 Inventive Principles

    The 40 Inventive Principles—Adapted for Marketing, Sales, and Advertising

    The 40 Inventive Principles—Adapted for Customer Satisfaction

    The Contradiction Matrix

    ARIZ Process Flowchart

    Smart Garment for Firefighters: A TRIZ–ARIZ Case Study Index

    Subject Categories

    BISAC Subject Codes/Headings:
    BUSINESS & ECONOMICS / Quality Control
    TECHNOLOGY & ENGINEERING / Engineering (General)
    TECHNOLOGY & ENGINEERING / Manufacturing