2nd Edition

Inspirational Guide for the Implementation of PRME Learning to Go Beyond

    Since the inception of the United Nations Global Compact sponsored initiative Principles for Responsible Management Education (PRME) in 2007, there has been increased debate over how to adapt management education to best meet the demands of the 21st-century business environment. While consensus has been reached by the majority of globally focused management education institutions that sustainability must be incorporated into management education curricula, the relevant question is no longer why management education should change, but _how_?Following on from the Inspirational Guide for the Implementation of PRME: Placing Sustainability at the heart of Management Education, this casebook highlights the real implementers of responsible management education, and their stories are truly inspirational. The evolving picture underscores the important changes already taking place, and the role of PRME in effecting such change. The clear message is that continuous experimentation, innovation, and learning is required to transform constructs of management education. The new collection contains 27 case stories from universities and business schools spanning Asia, Oceania, Latin America, USA and Canada, Europe, the Middle East and Africa. This important compilation will be an inspiration for all forward-thinking business schools across the world, especially those who are keen to embrace the PRME principles and put sustainability at the heart of their operations.The Guide will be launched at the 2013 PRME Summit – 5th Annual Assembly, hosted by CEEMAN in Bled, Slovenia on 25–26 September, and offered for sale in print and eBook for the first time by Greenleaf Publishing.The first edition of the Inspirational Guide for the Implementation of PRME was presented at the UN Conference on Sustainable Development: Rio+20 Earth Summit in June 2012.Across the PRME community, different concepts are used; most frequently are corporate (social) responsibility, responsible leadership, and sustainable value for business and society.

    How to Use the GuideIntroductionSection 1: Beyond knowledge-only: Creating new competenciesCopenhagen Business School, Copenhagen, DenmarkAalto University School of Business, Helsinki, FinlandMendoza College of Business, University of Notre Dame, Notre Dame, Indiana, United StatesMilgard School of Business, University of Washington Tacoma, Tacoma, Washington, United StatesNottingham University Business School, Nottingham, England, United KingdomBabson College, Babson Park, Massachusetts, United StatesUniversity of Auckland, Auckland, New ZealandESPOL-ESPAE Graduate School of Management, Guayaquil, Guayas, EcuadorSection 2: Beyond the classroom: Scaling experiential learningLeeds University of Business School, Leeds, England, United KingdomUniversity of the West of England Faculty of Business and Law, Bristol, England, United KingdomBentley University, Waltham, Massachusetts, United StatesRotterdam School of Management, Erasmus University, Rotterdam, NetherlandsThe American University in Cairo, Cairo, EgyptExternado University of Colombia, Bogotá, ColombiaLagos Business School, Pan-Atlantic University, Lagos, NigeriaSection 3: Beyond the business school: Mainstreaming PRME across HEIsAston University, Birmingham, England, United KingdomAston University, Birmingham, England, United KingdomCoventry University Faculty of Business, Environment and Society, Coventry, England, United KingdomESADE Business School, Ramon Llull University, Barcelona, SpainSection 4: Beyond campus introspection: Making impact through networksIEDC-Bled School of Management, Bled, SloveniaIAE Business School, Universidad Austral, Pilar, Buenos Aires, ArgentinaIvey Business School, Western University, London, Ontario, CanadaSabanci University School of Management, Istanbul, TurkeyISAE/FGV, Curitiba, Paraná, BrazilSection 5: Beyond education-only: Harnessing research and publicationGlasgow Caledonian University, Glasgow, Scotland, United KingdomGlasgow Caledonian University Yunus Centre for Social Business & Health, Glasgow, Scotland, United KingdomCenter for Responsible Management Education, Berlin, Germany and Manchester, England, United KingdomAppendicesAppendix 1: The Six Principles of the Principles for Responsible Management EducationAppendix 2: The Ten Principles of the United Nations Global CompactAppendix 3: Co-editor BiographiesAppendix 4: Case Story Contributors and Reviewers


    Alan Murray, Denise Baden, Paul Cashian, Alec Wersun, Kathryn Haynes