Integrating Artificial Intelligence (ChatGPT) into Marketing, Economics, Business, and Finance

Preface

Part I: GENERAL

1. Exploring Public Sentiment on ChatGPT Via Twitter: A Qualitative Approach

Harshdeep Kaur and Monita Mago

2. Revolutionizing Management Education: Empowering Effective Learning and Decision Making with ChatGPT

J. Srikanth Reddy and Piyush Gotise

3. Unlocking Hotel Guest Feedback: Analyzing Hotel Guest Sentiment Using ChatGPT

Aakansha Dahiya, Poonam, and Neetu Sharma

Part II: FINANCE

4. Connectedness and Portfolio Hedging Strategies Among AI and ChatGPT-Related Equities

Rupinder Katoch, Samoon Khan, and Monika

5. AI-Driven Fraud Detection and Risk Mitigation in Financial Institutions

Sachin Kashyap, Preeti Kumari, Chandan Veer, and Md. Tariqul Islam

6. Unlocking the Potential: Leveraging ChatGPT for Enhanced Startup Valuation and Profitability

Shreya Arora, Pankaj Madan, and Preeti Sonker

Part III: ECONOMICS

7. ChatGPT Unleashed: Real-Time Insights into Economic Trends by Navigating Opportunities and Challenges

Poonam Kumari, Sanjay Kumar Patel, and Ramji Gautam

8. Charting the Influence of ChatGPT in Research Transformation: A Copula-Based Evaluation with Multicollinearity Analysis of Macrovariables Across Africa

Gunjan Kumari

9. Forecasting West Texas Intermediate Crude Oil Prices with ChatGPT and ARIMA: A Synergistic Approach

Ashima Pahwa, Nancy Sahni, and Mohd Shuaib

10. Assessing Tax Compliance in Agrarian Sector in Malawi: A ChatGPT-Enhanced Methodological Approach

Rupinder Katoch, Shammah Davies Simbowe, and Mustafa Kamal

Part IV: BUSINESS

11. Revolutionizing Human Resource Management: The Impact and Integration of ChatGPT in HR Practices

Rajwinder Kaur and Reena Shah

12. The Role of ChatGPT in Shaping AI Policy Framework

Devika Agarwal, Priyanka Yadav, Anshul Jain, and Raushan Divesh

13. Bridging the Gap: Role of ChatGPT in Excel Analysis Simplification

Shakshi Chawla and Ravindra

14. Let Have a Chat! A Conversation with ChatGPT: Chatbots and Generative AI

Ankita Chopra, Sachin Sabharwal, and Parminder Kaur Bajaj

Part V: MARKETING

15. Unveiling the Dilemmas: Exploring Ethical and Legal Concerns of ChatGPT in Marketing Communication

Pawan Kumar, Bindu Aggarwal, and Ranjeet Verma

16. Consumer Behavior Analysis with ChatGPT: Unveiling Hidden Patterns and Trends

Upendra Partap Singh, Sakshi Ahlawat, Razia Nagina, and Abhimanyu

17. Business in the AI Era: Leveraging ChatGPT for Marketing, Economics, and Finance

Sohail Verma and Pretty Bhalla

18. Chatbots and Virtual Assistants: Revolutionizing Customer Service and Support

Manisha Verma and Jagendra Singh

Index

Biography

Shubham Kakran, PhD, is currently an Assistant Professor at the Doon Business School, DBS Global University, Dehradun, India. He was formerly a teaching assistant at the Mittal School of Business of Lovely Professional University, Punjab, India. He has published numerous articles in top tier journals, including Applied Energy, Journal of Economic Asymmetry, Research in International Business and Finance, The Journal of Corporate Accounting and Finance, Cogent Economic and Finance, International Journal of Hydrogen Energy, etc. He has also presented research articles at international conferences, including PAN-IIM, India; IIM Shillong, India; and IIM Jammu, India. He is a peer reviewer for Global Business Review, Resource Policy, Journal of Knowledge Economy, and Helion Journal. He has received four copyrights from the Government of India to date and has published several book chapters as well. Dr. Kakran has an interest in artificial intelligence, energy policy, the stock market, and commodity markets. Dr. Kakran holds the degrees of BCom and MCom (Finance), MCom (Marketing), among others.

Rupinder Katoch, PhD, is a distinguished academic with extensive experience in commerce, accounting, and finance. She is an Assistant Professor at Auro University, Hazira, Surat, Gujarat, India. She was formerly a Professor at Lovely Professional University, India. Dr. Katoch has an impressive academic background with degrees in Commerce (BCom, MCom), Finance (MBA), and Company Secretaryship (ICSI), alongside qualifications such as NET in Commerce and Management. She has guided numerous PhD and MPhil students and has contributed extensively to research, with numerous articles published in journals indexed by SCOPUS/WOS and UGC-approved journals. His research interests include stock market volatility, investor behavior, and public sector governance. She has received accolades for her academic contributions, including several best paper awards. Her work also includes developing ICT-mediated teaching content and innovative courses, reflecting her commitment to enhancing educational practices. She also remained a member of the ICSI research task force for planning and designing the publication ""Procedural Aspects of Company Law"" and developed a three-volume manual on Indian Company Law 2013.

Ashish Kumar is currently an Assistant Professor at IIMT University, Meerut, Uttar Pradesh, India. He completed BCom and MCom degrees at Chaudhary Charan Singh University, Meerut, India. He is currently pursuing a PhD at SRM University, Sonipat, India. He has published numerous articles in top-tier journals, including Applied Energy, Research in International Business and Finance, The Journal of Corporate Accounting, and Finance, International Journal of Hydrogen Energy. He has presented research articles at international conferences, including IIM Shillong, India, and IIM Jammu, India. His current area of research is corporate social responsibility (CSR), energy policy, social accounting, and sustainability. He has also published several book chapters.