Integrating New Technologies in International Business Opportunities and Challenges

1. Wealth and Welfare Business: A Sustainable Business Model

Md. Mashiur Rahman

2. An Impact of Adoption of the Internet of Things (IoT) on Customer Relationship Management (CRM) in the Banking Sector of India

Parul Bajaj, Imran Anwar, and Imran Saleem

3. Cross-Cultural Management: Opportunities and Challenges

Kavita Thapliyal and Mahendra Joshi

4. Exploring the Relationship Between Personality and Work-Life Balance

Joshin Joseph

5. Artificial Intelligence as Disruptive Technology: A Boon or a Bane in the Global Business Scenario

Seema Sahai and Saurav Lall

6. Understanding Consumer Responses Towards Social Media Advertising and Purchase Intention Towards Luxury Products

Amna Ahmad and Bilal Mustafa Khan

7. Multichannel Banking and Customer Experience: A Literature Review of Channels as a Moderator

Nidhi Verma and Mandeep Kaur

8. Center of Main Interest (COMI): Perspectives and Challenges

Aditya Tomer, Sumitra Singh, and Abhishek Rohatgi

9. Digitalizing Business Innovation

Ramamurthy Venkatesh

10. Digital Payment: A Robust Face of Modern India

Priyanka Jingar, Ravindar Meena, and Sachin Gupta

11. The Emerging Smart Supply Solutions in Fresh Fruits: India Matching the International Business Standards, New Formats, and New Technologies

Navita Mahajan and Frits Popma

12. Conceptual Integration of International Marketing in India

Vikas Garg, Shalini Srivastav, Pooja Tiwari, and Sonam Rani

13. Blockchain Technology and Its Utilization in Tracking Milk Process

Anita Venaik, Richa Goel, and Pooja Tiwari

14. Impact of New Technology on Business

Monika Sharma and Vikas Garg

15. Impact of Augmented Reality in Sales and Marketing

Lalit Kumar Sharma

16. Theoretical Perspective of Role of Technology on Business Environment

Jasmine Mariappan, Chitra Krishnan, Karthick Shankaralingam, and Syed Mohd. Abbas

17. Social Media Marketing and Purchase Behavior of Millennials: A Systematic Literature Review

Jitender Kumar, Sweta Dixit, Alka Maurya, and Ashish Gupta

18. Eye-Tracking Analysis of Chosen Tourist Offers

Mariusz Barczak, Piotr Szymański, and Martin Zsarnoczky

Biography

Gurinder Singh, PhD, is the Director of the Executive Programs Management Domain at Amity University Uttar Pradesh, Greater Noida Campus, India. He has an extensive experience of more than 27 years in institutional building, teaching, consultancy, research, and industry. He holds the distinction of being the youngest Founder Pro Vice-Chancellor of Amity University for two terms as well as the Founder Director General of the International Business School and the Founder CEO of the Association of International Business School, London, UK. He has conducted many international conferences, including the International Business Horizons Conference, a landmark conference, for the last 20 years. He has also conducted IEEE conferences in India and London. He has established international campuses in many countries and has also made numerous contributions to the academic field, including writing Scopus-indexed books and research papers. A renowned scholar and academician in international business, Dr. Singh earned his PhD at the Indian Institute of Foreign Trade. He is the recipient of more than 25 international and national awards and has been invited on many TV talk shows.

Alka Maurya, PhD, heads the International Business Department of Amity University and is also Associate Professor at Amity International Business School (AIBS), Amity University, Noida, India. Her area of specialization is international business, and she is engaged in teaching subjects on the World Trade Organization, global business management, trade logistics and documentation, international trade risk management, and managing business in emerging markets to postgraduate students. She has over 22 years of experience in teaching, research, and consulting. Dr. Maurya has worked with the Plastics Export Promotion Council (Plexconcil), the National Centre for Trade Information (NCTI), for Ministry of Commerce, etc. During her tenure she has initiated and successfully launched several new projects. At AIBS she launched undergraduate programs in international business and three research journals and is engaged in curriculum development to integrate best business practices in management in the area of international business. She had delivered talks on various national and international forums and has presented her research work at many national and international conferences. She has authored three books, and her research works have been published in reputed national and international research publications.

Richa Goel, PhD, is Assistant Professor of Economics and International Business at Amity International Business School, Amity University, Noida, India. She has nearly 19 years in academics and consistently strives to create a challenging and engaging learning environment where students become life-long scholars and learners. Imparting lectures using different teaching strategies, she is an avid teacher, researcher, and mentor. She has to her credit a number of books and research papers published in reputed national and international journals and has participated at many professional conferences as well. She is serving as a member of the review committees for conferences and journals as well as for Inderscience. She is on the editorial board of the Amity Global Business Review and research coordinator with Amity International Business School. Her area of interest includes economics, business law, human resource management, and diversity management.