Intelligent Data Analytics in Media Communication to Improve Public Health Care

Foreword

Preface

PART I: Social Media and Healthcare: Advancements in Computation Techniques for Health Management

1. Data Mining Techniques in Social Media

Raja Rajeswari Sethuraman

2. Social Media Analytics and Healthcare Promotion: A Review of Effects and Usage of Data Analytic Tools with Deep and Machine Learning Technologies

R. Pushpa Lakshmi

3. Use of Artificial Intelligence in Healthcare Management: Issues and Challenges

Swarnika Pandey and Agya Ram Pandey

4. Data Mining and Electronic Commerce to Improve Public Health Care

Shivang Dhoundiyal and Md Aftab Alam

5. Tackling Cybercrime: A Comprehensive Study of Mitigation Strategies for Various Types of Cyber Attacks in Healthcare

Yash Thakkar, Ashwini Singh, Janvi Kawa, and Amit Aylani

6. Health Within Arm's Reach: A Review Study on Utility and Reception of m-Health Services in India

Nitesh Tripathi, Sayak Pal, Sharmila Kayal, and Swati Agarwal

7. Intelligent Data Analytics and Visualisation-Based Study of  Fast Food Impact on Public Health

Saakshi Rana, Komal Jindal, and Nidhi Malik

8. Predicting Early Signs of Heart Attack by Implementing Smart Health Monitoring Using IoMT Devices

Namrata Nagpal, Gauri Gupta, Neetigya Maurya, and Meenakshi Srivastava

9. Data Mining in Social Media: From Noise to Knowledge

Aditya Sharma, Md Aftab Alam, and Shristy Verma

10. The Intersection of Social Media and Public Health: A Review of Sentiment Analysis, Social Network Analysis, Trend Analysis, and Topic Modeling

Akash Ghosh, Phoenix Parisian, Yan Yan, and Wenjun Lin

Part II: Social Media and Healthcare: Roles and Advances

11. Harnessing the Power of Social Media for Health Promotion and Disease Prevention

S. C. Vetrivel and T. Mohanasundaram

12. Detection and Classification of Media for Improving Healthcare

Asha Yadav

13. Development of Effective Communication Strategy for Menstrual Hygiene In Rural India

Suruchi Agrawal and Agya Ram Pandey

14. Health Messages on Social Media Platforms in the Age of Artificial Intelligence

Sunil Kumar Mishra

15. Early Detection of Health Conditions Using Electronic Media

Divya Surisetti, Suruchi Agarwal, and Swatantra K. S. Kushwaha

16. Challenges to Social Media for Improving Health Care

Deepika Devnani, Manisha Kawadkar, Rupesh Dudhe, Anshu R. Dudhe, and Omji Porwal

17. The Challenges to Social Media for Improving Health Care during COVID-19

Divyshikha, Tarun Goma, and Bhawani Shankar

18. A Thematic Analysis of “Hashtag Stoptrolling” (#Stotptrolling ) Activism Campaign on Twitter: Gatekeeping of Information on Social Media, Reasons, Effects, Appeals, and Suggestions

Meenakshi Pandey and Anurag Dave

19. Media Depictions of Mental Illness: An Analytical Study

Priya Upadhyay and Bhawani Shankar

20. Future Trends of Social Media in Health Care Promotion

Manisha Kawadkar, Deepika Devnani, Rupesh Dudhe, Anshu R. Dudhe, and Omji Porwal

21. Health Communication in India during COVID-19

Agya Ram Pandey

22. Health Reporting in India: Public Health Development and Promotion

Sakshi Verma and Paramveer Singh

Biography

Rishabha Malviya, PhD, is an Associate Professor of Pharmacy at the School of Medical and Allied Sciences, Galgotias University, India. He has 12 years of research experience. His area of interest includes formulation optimization, nanoformulation, targeted drug delivery, localized drug delivery, and characterization of natural polymers as pharmaceutical excipients. He has authored more than 200 research and review papers and holds 58 patents (19 grants, 38 published, one filed). He has authored and edited 110 books and authored 175 book chapters. He is a reviewer, editor, and editorial board member of more than 50 national and international journals of repute. Dr. Malviya is listed in the World’s Top 2% of Scientists by Stanford University.

Swati Verma, MPharm, is working in the Department of Pharmacy at I.T.S. College of Pharmacy, Ghaziabad, Uttar Pradesh, India. Her areas of interest are in computer-aided drug design, analytical  chemistry, targeted drug delivery, and nanoformulation. She has authored many review papers published in international journals. She has also authored several book chapters and edited three books. Her PhD work is in neurodisorders.

Harish Kumar, PhD, is working in the Department of Mass Communication, Faculty of Arts and Social Studies, at St. Xavier’s University, Kolkata, India. He is an editorial board member of The Researcher and the Asia Pacific Journal of Media and Broadcasting. He has contributed research papers and chapters in edited volumes and has created content for MOOC platforms like E-PG Pathshala and SWYAM. Dr. Kumar is supervising three PhD scholars. He is a member of the boards of studies and research committees of several universities. He has 12 years of academic experience and five years of industry experience (radio and television).

“Provides a vital analysis of how social media and healthcare merge to determine the future of public health and wellness in a world where technology is the driving force behind innovation and development . . . Captures the multidimensional nature of the convergence between social media and healthcare. These chapters provide an in-depth assessment of cutting-edge techniques and technologies, ranging from data mining techniques that harness the enormous potential of social media data to the application of artificial intelligence and machine learning in healthcare administration. . . . Very useful and inspiring book. It will serve as a sourcebook of knowledge and practical strategies for healthcare practitioners, academics, and policymakers alike as we negotiate the challenges of a digital era in which information is exchanged, distributed, and consumed at an unparalleled rate, and in perplexing variety.”

—From the Foreword by Rahul Dev, Senior Journalist; Former, Editor-in-Chief & CEO, CNEB News Channel; Former, Executive Producer, Aaj Tak TV-India; Former, Executive Editor, Jansatta, India; Managing Trustee, Samyak Foundation.