Biography
Mike Zender is Professor Emeritus of Design at the University of Cincinnati. He received his MFA in 1977 from Yale University, where he was the Carl Purrington Rollins Fellow. In 2004 he was a Medical Informatics Course Fellow at the Marine Biology Laboratory, Woods Hole, MA. He founded and operated the design practice Zender + Associates, Inc. for thirty years. His work and that of his associates was published regularly and exhibited broadly. He is a past president of Cincinnati AIGA (American Institute of Graphic Arts) and in 2009 was named a National Fellow of the AIGA for his contributions to design and design education. He has written two books on design, more than 25 journal articles, and in 2013 became editor of the 48 year-old communication design research journal Visible Language.
"There are few - if any - evidence-based books on symbol design. Designing effective icons and symbols is challenging and there are many aspects to consider. The purpose of this book is to change the way we design and think about icons. It offers many key insights and principles in this context. One of the core strengths is that it is research-based and presents a user-centered approach to icon design. It can become an important contribution to the field." --Pia Pedersen, Assistant Professor, Graphic Designer, Centre for Visibility Design, The Royal Danish Academy of Fine Arts
