Intercultural Communication in Japan: Theorizing Homogenizing Discourse, 1st Edition (Paperback) book cover

Intercultural Communication in Japan

Theorizing Homogenizing Discourse, 1st Edition

Edited by Satoshi Toyosaki, Shinsuke Eguchi


244 pages

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Japan is heterogeneous and culturally diverse, both historically through ancient waves of immigration and in recent years due to its foreign relations and internationalization. However, Japan has socially, culturally, politically, and intellectually constructed a distinct and homogeneous identity. More recently, this identity construction has been rightfully questioned and challenged by Japan’s culturally diverse groups.

This book explores the discursive systems of cultural identities that regenerate the illusion of Japan as a homogeneous nation. Contributors from a variety of disciplines and methodological approaches investigate the ways in which Japan’s homogenizing discourses are challenged and modified by counter-homogeneous message systems. They examine the discursive push-and-pull between homogenizing and heterogenizing vectors, found in domestic and transnational contexts and mobilized by various identity politics, such as gender, sexuality, ethnicity, foreign status, nationality, multiculturalism, and internationalization. After offering a careful and critical analysis, the book calls for a complicating of Japan’s homogenizing discourses in nuanced and contextual ways, with an explicit goal of working towards a culturally diverse Japan.

Taking a critical intercultural communication perspective, this book will be of interest to students and scholars of Japanese Studies, Japanese Culture and Japanese Society.

Table of Contents

Introduction: Intercultural Communication in Japan

Satoshi Toyosaki and Shinsuke Eguchi

Part I: Gender, Sexuality, and the Body

    1. The Affective Politics of the Feminine: An Interpassive Analysis of Japanese Female Comedians
    2. Sachi Sekimoto and Yusaku Yajima

    3. "It’s a Wonderful Single Life.": Constructions and Representations of Female Singleness in Japan’s Contemporary Josei Dorama
    4. Emi Kanemoto and Kristie Collins

    5. The Shifting Gender Landscape of Japanese Society
    6. Justin Charlebois

      Part II: Performance and Queerness

    7. Japanese Male-Queer Femininity: An Autoethnographic Reflection on Matsuko Deluxe as an Onē-Kei Talent
    8. Shinsuke Eguchi

    9. Bleach in Color: Unpacking Gendered, Queered, and Raced Performances in Anime
    10. Reslie Cortes

      Part III: Inclusiveness and Otherness

    11. The Discursive Pushes and Pulls of J-pop and K-pop in Taiwan: Cultural Homogenization and Identity Co-Optation
    12. Hsun-Yu (Sharon) Chuang

    13. ‘Hating Korea’ (Kenkan) in Postcolonial Japan
    14. Andre Haag

    15. Japan’s Internationalization: A Dialectics of Orientalism and Hybridism
    16. Satoshi Toyosaki and Eric Forbush

      Part IV: Media and Movement

    17. Ishihara Shintaro’s Manga Moral Panic: The Homogenizing Rhetoric of Japanese Nationalism
    18. Lucy J. Miller

    19. mixi and an Imagined Boundary of Japan
    20. Ryuta Komaki

      Part V: Environment and Movement

    21. Historicization of Cherry Blossoms: A Study of Japan’s Homogenizing Discourses
    22. Takuya Sakurai

    23. Alternative vs. Conventional: Dialectic Relations of the Organic Agriculture Discourse

Saki Ichihara Fomsgaard


About the Editors

Satoshi Toyosaki is an Associate Professor in the Department of Communication Studies at Southern Illinois University Carbondale, USA.

Shinsuke Eguchi is an Assistant Professor of Intercultural Communication in the Department of Communication and Journalism at the University of New Mexico, USA.

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Ethnic Studies / General