240 pages | 99 Color Illus.
In a multicultural environment, having intercultural competences is the most important determining factor between success and failure.
This concise book introduces the topic for students and scholars. Building upon an accessible understanding of cultural differences, the author provides various models for understanding and framing culture. Theory is linked to practice by examining how to deal with intercultural conflicts via practical examples and advice.
Students striving to perform well in intercultural environments, will benefit from reading this book which helps them convert models and cultural knowledge into practical skills.
Part 1: What is culture?
1. Dynamic definition of culture
2. Where does culture come from?
3. Cultural identity
Part 2: Acquiring knowledge: the science behind culture
4. Measuring cultural differences
5. Working with the Model of Geert Hofstede
6. Working with the model of Richard Lewis
Part 3: Learning competences: intercultural communication
7. Cultural aspects of communication
8. Effective communication with other cultures
9. Recognizing hidden cultural communication
10. Dealing with cultural conflicts