1st Edition

Intercultural Public Relations Realities and Reflections in Practical Contexts

Edited By Lan Ni, Qi Wang Schlupp, Bey-Ling Sha Copyright 2022
    302 Pages 8 B/W Illustrations
    by Routledge

    302 Pages 8 B/W Illustrations
    by Routledge

    This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice.

    Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them.

    Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.

    Part I: Overview

    1. Introduction

    Lan Ni

    2. A Theoretical Framework of Intercultural Public Relations

    Lan Ni

    Part II: Contexts of Practices

    Intercultural Public Relations in Corporations and Business

    3. Pinpointing, Prioritizing, and Practicing Purpose

    Alexis Fitzsimmons, Eve Heffron, Yufan Sunny Qin, and Marcia W. DiStaso

    4. Unpacking the Meat Industry’s COVID-19 Response

    Kirsten Theye and Najla Ghazi Amundson

    5. Building Relationship with the Public from Different Cultural Backgrounds on Social Media: A Case Study on Estée Lauder’s Social Media Communication Strategies in the United States and China

    Yaqi Hu, Wenze Lu, and Cindy Sing Bik Ngai

    Intercultural Public Relations in Government and Military Public Affairs:

    6. When Black College Presidents Visit the White House:The Case of a Culture Clash in Crisis Management

    George Daniels and Keonte Coleman

    7. Enhancing the Global Mindset in Military Public Affairs

    Karen Naumann and Oshawn Jefferson

    Intercultural Public Relations in Health Care

    8. The Implications of Public Health Messaging Strategies: How Branding Disease May Improve Public Health Awareness in the Gulf Cooperation Council (GCC)

    Mariam F. Alkazemi, Nouf B. Alkhubaizi, and Joshua J. Smith

    Intercultural Public Relations in Education

    9. Managing a Relational Triad during COVID-19: Strategic Management, Intercultural Competency, and Negotiation Savvy

    Ann D. Summerall-Jabro

    Intercultural Public Relations in Activism/Social Change

    10. Exploring an Integrated Approach to Understanding and Communicating with Publics for Activist Organizations: Black Liberation Movement

    LaRhia Smith and Lan Ni

    Part III: From Theory to Practice

    11. Intercultural Communication Competence in the Moral Circle: Learning from Research and Practice

    Qi Wang Schlupp

    12. Conclusion

    Qi Wang Schlupp, Lan Ni, and Bey-Ling Sha


    Lan Ni is Professor at the University of Houston, specializing in intercultural public relations. Funded by various national and regional agencies, her research examines publics, relationship and conflict management, and community engagement in different cultural contexts and interdisciplinary programs. 

    Qi Wang Schlupp is Associate Professor at Villanova University and Editor-in-Chief of Negotiation and Conflict Management Research (2019–2022). Her research is focused on intercultural communication, interpersonal communication, and conflict management. 

    Bey-Ling Sha is Dean of the College of Communications, California State University, Fullerton. She is an award-winning public relations researcher, teacher, and practitioner.