Intercultural Public Relations : Realities and Reflections in Practical Contexts book cover
1st Edition

Intercultural Public Relations
Realities and Reflections in Practical Contexts

  • Available for pre-order. Item will ship after February 7, 2022
ISBN 9781138189256
February 7, 2022 Forthcoming by Routledge
302 Pages 8 B/W Illustrations

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Book Description

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice.

Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them.

Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.

Table of Contents

Part I: Overview

1. Introduction

Lan Ni

2. A Theoretical Framework for Intercultural Public Relations

Lan Ni

Part II: Contexts of Practices

Intercultural Public Relations in Corporations and Business

3. Pinpointing, Prioritizing, and Practicing Purpose

Alexis Fitzsimmons, Eve Heffron, Yufan Sunny Qin, and Marcia W. DiStaso

4. Unpacking the Meat Industry’s COVID-19 Response

Kirsten Theye and Najla Ghazi Amundson

5. Building Relationship with the Public from Different Cultural Backgrounds on Social Media: A Case Study on Estée Lauder’s Social Media Communication Strategies in the United States and China

Yaqi Hu, Wenze Lu, and Cindy Sing Bik Ngai

Intercultural Public Relations in Government and Military Public Affairs:

6. Black College Presidents and White House

George Daniels and Keonte Coleman

7. Creating a Global Mindset in Military Public Affairs

Karen Naumann and Oshawn Jefferson

Intercultural Public Relations in Health Care

8. The Implications of Public Health Messaging Strategies: How Branding Disease May Improve Public Health Awareness in the Gulf Cooperation Council (GCC)

Mariam F. Alkazemi, Nouf B. Alkhubaizi, and Joshua J. Smith

Intercultural Public Relations in Education

9. Managing a Relational Triad during COVID-19: Intercultural Competency, Conflict Resolution and Negotiation Savvy

Ann D. Summerall-Jabro

Intercultural Public Relations in Activism/Social Change

10. Exploring an Integrated Approach to Understanding and Communicating with Publics for Activist Organizations: Black Liberation Movement

LaRhia Smith and Lan Ni

Part III: From Theory to Practice

11. Intercultural Communication Competence in the Moral Circle: Learning from Research and Practice

Qi Wang

12. Conclusion

Qi Wang, Lan Ni, and Bey-Ling Sha

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Lan Ni is Professor at the University of Houston, specializing in intercultural public relations. Funded by various national and regional agencies, her research examines publics, relationship and conflict management, and community engagement in different cultural contexts and interdisciplinary programs. 

Qi Wang Schlupp is Associate Professor at Villanova University and Editor-in-Chief of Negotiation and Conflict Management Research (2019–2022). Her research is focused on intercultural communication, interpersonal communication, and conflict management. 

Bey-Ling Sha is Dean of the College of Communications, California State University, Fullerton. She is an award-winning public relations researcher, teacher, and practitioner.