1st Edition

Interdisciplinary Research in Technology and Management Proceedings of the International Conference on Interdisciplinary Research in Technology and Management (IRTM, 2022), 24-26th February 2022, Kolkata, India

    394 Pages 62 B/W Illustrations
    by CRC Press

    We live in an inter-connected world. In the era of Industry 4.0, technology is getting embedded more and more in the way ‘we learn, live, work, and play’. This progression is accelerating at a pace never seen before. Interdisciplinary and collaborative research across disciplines within the Technology domain and Management domain, and across the Technology-Management interface is opening up exciting new possibilities for solving problems whose solutions are beyond the scope of a single discipline, domain or practice, and helping to create a brave new world. The goal of this conference was to bring together scholars, researchers, consultants, and practitioners to share their interdisciplinary research and consultative work in Technology and Management. Selected papers were then peer-reviewed and authors were invited to present their work in the conference.

    Chapter 1 A comparative study on the co-dependency of supply and demand graphs in economics

    Soham Kanti Bishnu, Soumendra Nath Banerjee, and Sourendra Nath Banerjee

    Chapter 2 A cross country analysis of environment and health with special reference to air pollution and deaths in some parts of the world

    Pallabi Mukherjee and Kali Charan Modak

    Chapter 3 A discussion: A framework for future Indian healthcare translation research

    Muthu Singaram, Muraleedhran VR, and Mohanasankar Sivaprakasam

    Chapter 4 Brand hatred: A study of relationship of demographic factors with hatred among consumers towards brands in Indian context using chi-square application

    Ashutosh Rai, Udit Chawla, and Subrata Chattopadhyay

    Chapter 5 A study of thought process outsourcing and its execution in business and academic institutions

    Subrata Chattopadhyay and Arunava Dalal

    Chapter 6 A study on behavioural voting intentions of 1st time voters in Kolkata

    Sucharita Debnath and Shivani Hazra

    Chapter 7 A study on infl uence of ease of doing business scores over foreign direct investments of selected South Asian countries

    Arjune S and Karthik Ram M

    Chapter 8 A study on marketing trends, consumer behaviour and competitive analysis on colour cosmetic industry

    Pranav Desai and Narmin Galyara

    Chapter 9 A study to analyse gold policy of India

    Shalini Kakkar and Pradnya V. Chitrao

    Chapter 10 A study to investigate the relationship between green marketing and brand equity

    Samir Sarkar, Kaushik Handique, and Bidyutjyoti Talukdar

    Chapter 11 An empirical assessment of customer experience in higher education

    Vimal Kamleshkumar Bhatt, Bhuvanesh Kumar Sharma, and V. V. Ravi Kumar

    Chapter 12 An exploratory attempt to analyze parents’ intention toward children vaccination (w.r.t. Indore city)

    Chanchala Jain and Chetan Raikwar

    Chapter 13 Analysis of rural households’ perception and preferences for attributes of health insurance

    Mohd Zuhair and Ram Babu Roy

    Chapter 14 Analysis of the strategies of e-commerce giant FLIPKART to overcome COVID-19 crisis and corresponding impact on consumer buying behaviour

    Ruby S Chanda, Vanishree Pabalkar, and Risita Gupta

    Chapter 15 Analysis on different aspects of investments done by investors

    Vanishree Pabalkar, Ruby Chanda, and Deep Dash

    Chapter 16 Barriers in subscriptions of health insurance among the urban customers

    Bhuvanesh Kumar Sharma, Vinay Nandre, Deepak Tiwari, and Sunaina Chetan Kuknor

    Chapter 17 Behavioural intention of Unifi ed Payments Interface (UPI) usage in the pandemic: Evidence from Tamil Nadu

    R. Guhan and K. Nigama

    Chapter 18 Behavioural operation management a leveraging tool to boost employee morale

    Mandira Dey

    Chapter 19 Consequences of consumer attitude towards cause related marketing

    Daniel Inbaraj Jublee and Gladys Stephen

    Chapter 20 Consumer perspective on mobile wallet payment system

    A. Latha and Deepa M.

    Chapter 21 Consumer satisfaction on the quality of licensing services at East Java, Indonesia

    Ridasmika and Christiono Utomo

    Chapter 22 Cost management strategies during COVID-19 by Indian firms

    Shilpa Parkhi, Kiran Karande, and Prashant Barge

    Chapter 23 COVID-19 and the retail industry

    Ruby S Chanda, Vanishree Pabalkar, and Isita Rai

    Chapter 24 Evaluating the parameters and role of bank during COVID-19

    Ramya D and Latha A

    Chapter 25 Exploring the impact of administrative competencies on institutional capabilities in health-care sector

    Kirupa Priyadarsini M and Shabarmathi M

    Chapter 26 The future of work and India

    Rahul Gupta Choudhury

    Chapter 27 Gauging EU-stress and distress among police officers

    Nalini R, Alamelu R, Shobhana N, Rengarajan V, Amudha R, and Dinesh S

    Chapter 28 Gauging service quality among management students in B schools using MEQUAL

    Amudha R, Dinesh S, Alamelu R, Nalini R, Rengarajan V, and Shobhana N

    Chapter 29 Health care service quality: A comparison of satisfaction perception among public and private hospital clients in selected districts of Goa

    Shashi Yadav, Debasis Patnaik, and Somrat Dutta

    Chapter 30 Increase in employee motivation through upward feedback

    Achala Agrawal and Shaji Joseph

    Chapter 31 Intern resources as marketing engine – a prelude to new age start-ups

    Piya Majumder and Sutapa Chatterjee

    Chapter 32 Association of teaching practices and learner performance: An investigative approach in management education

    Gagan Bhati and Tarika Nandedkar

    Chapter 33 IT employee’s investment decisions: Impact of personality traits and risk tolerance

    Karthikeyan Shanmugam, Vijayabanu C, Gayathri R, Theresa C, and Vijayanand V

    Chapter 34 Kingdom and castles: A strategy game for studying psychology

    Aleksandr Belov and Maria Monina

    Chapter 35 Knowledge and beliefs: A relational study on compliance to medication and physical exercise in Parkinson’s

    Mavis Lilian Henriques, Debasis Patnaik, and Ashin Laurel

    Chapter 36 Land value capture model for infrastructure development in Indonesia: A research opportunity

    Muhammad Rozi Rinjayadi and Christiono Utomo

    Chapter 37 Mapping the job satisfaction level of employees on work performance in pharmaceutical industry

    Reetu, Geeta Kumari, and KM Pandey

    Chapter 38 Operational risk in airlines

    Debasis Patnaik and Sudhir P R

    Chapter 39 Performance of initial public offers in India – long- and short-term returns

    Debasis Patnaik, Babitha Vishwanath, and Sameer M Shaikh

    Chapter 40 Post pandemic impact on co-operative banking in Maharashtra state: A study

    Pravin Kumar Govind Shastri, Siddhaarth Dhongde, and Chanpreet Kaur Gulati

    Chapter 41 Risk of psychological disorder in children of alcoholics

    Mavis Lilian Henriques, Debasis Patnaik, and Richa Shukla

    Chapter 42 Satisfaction perception of clients on responsiveness by health care providers in selected hospitals of Goa

    Shashi Yadav, Debasis Patnaik, and Vedant Bhardwaj

    Chapter 43 The impact of faculty scholarly collaborations with non-doctoral students

    Mohammad Al-Abbas

    Chapter 44 The incremental effect of demographic variables personality and positive psychological capital in predicting job satisfaction of bank employees

    C. Therasa, R.Gayathri, C. Vijayabanu, S. Karthikeyan and V. Badrinath

    Chapter 45 The mediating effect of social media use in the relationship between social capital and entrepreneurial opportunity recognition

    P Varsha Pramod and Remya Ramachandran

    Chapter 46 Usage based insurance in Indian automobile

    Narayana Darapaneni, Chetan Prakash Singh, Abutaahir Bhadusha, Tejas Mashruwala, Aadhityaa Shanmugam, and Anwesh Reddy Paduri

    Chapter 47 Valorization potential of the levels of the waste management hierarchy: Industrial wastewater management in the Indian chemical industry

    Sandra D’Sa and Debasis Patnaik


    Satyajit Chakrabarti; Director, Institute of Engineering & Management, Kolkata

    Ashiq A. Sakib; Assistant Professor, Florida Polytechnic University, FL, USA

    Rohit Singh; Senior Wireless Engineer at DISH Network, Denver, Colorado, United States

    Pradipta Kumar Banerji; Dean (Management Studies), Institute of Engineering and Management, Kolkata

    Sanghamitra Poddar; Professor, Institute of Engineering & Management, Kolkata

    Anupam Bhattacharya; Principal of Management Studies, Institute of Engineering & Management, Kolkata

    Malay Gangopadhyaya; Professor, Institute of Engineering & Management, Kolkata

    Srijita Chakraborty; Assistant Professor, Institute of Engineering & Management, Kolkata