1st Edition
Interdisciplinary Research in Technology and Management Proceedings of the International Conference on Interdisciplinary Research in Technology and Management (IRTM, 2022), 24-26th February 2022, Kolkata, India
We live in an inter-connected world. In the era of Industry 4.0, technology is getting embedded more and more in the way ‘we learn, live, work, and play’. This progression is accelerating at a pace never seen before. Interdisciplinary and collaborative research across disciplines within the Technology domain and Management domain, and across the Technology-Management interface is opening up exciting new possibilities for solving problems whose solutions are beyond the scope of a single discipline, domain or practice, and helping to create a brave new world. The goal of this conference was to bring together scholars, researchers, consultants, and practitioners to share their interdisciplinary research and consultative work in Technology and Management. Selected papers were then peer-reviewed and authors were invited to present their work in the conference.
Chapter 1 A comparative study on the co-dependency of supply and demand graphs in economics
Soham Kanti Bishnu, Soumendra Nath Banerjee, and Sourendra Nath Banerjee
Chapter 2 A cross country analysis of environment and health with special reference to air pollution and deaths in some parts of the world
Pallabi Mukherjee and Kali Charan Modak
Chapter 3 A discussion: A framework for future Indian healthcare translation research
Muthu Singaram, Muraleedhran VR, and Mohanasankar Sivaprakasam
Chapter 4 Brand hatred: A study of relationship of demographic factors with hatred among consumers towards brands in Indian context using chi-square application
Ashutosh Rai, Udit Chawla, and Subrata Chattopadhyay
Chapter 5 A study of thought process outsourcing and its execution in business and academic institutions
Subrata Chattopadhyay and Arunava Dalal
Chapter 6 A study on behavioural voting intentions of 1st time voters in Kolkata
Sucharita Debnath and Shivani Hazra
Chapter 7 A study on infl uence of ease of doing business scores over foreign direct investments of selected South Asian countries
Arjune S and Karthik Ram M
Chapter 8 A study on marketing trends, consumer behaviour and competitive analysis on colour cosmetic industry
Pranav Desai and Narmin Galyara
Chapter 9 A study to analyse gold policy of India
Shalini Kakkar and Pradnya V. Chitrao
Chapter 10 A study to investigate the relationship between green marketing and brand equity
Samir Sarkar, Kaushik Handique, and Bidyutjyoti Talukdar
Chapter 11 An empirical assessment of customer experience in higher education
Vimal Kamleshkumar Bhatt, Bhuvanesh Kumar Sharma, and V. V. Ravi Kumar
Chapter 12 An exploratory attempt to analyze parents’ intention toward children vaccination (w.r.t. Indore city)
Chanchala Jain and Chetan Raikwar
Chapter 13 Analysis of rural households’ perception and preferences for attributes of health insurance
Mohd Zuhair and Ram Babu Roy
Chapter 14 Analysis of the strategies of e-commerce giant FLIPKART to overcome COVID-19 crisis and corresponding impact on consumer buying behaviour
Ruby S Chanda, Vanishree Pabalkar, and Risita Gupta
Chapter 15 Analysis on different aspects of investments done by investors
Vanishree Pabalkar, Ruby Chanda, and Deep Dash
Chapter 16 Barriers in subscriptions of health insurance among the urban customers
Bhuvanesh Kumar Sharma, Vinay Nandre, Deepak Tiwari, and Sunaina Chetan Kuknor
Chapter 17 Behavioural intention of Unifi ed Payments Interface (UPI) usage in the pandemic: Evidence from Tamil Nadu
R. Guhan and K. Nigama
Chapter 18 Behavioural operation management a leveraging tool to boost employee morale
Mandira Dey
Chapter 19 Consequences of consumer attitude towards cause related marketing
Daniel Inbaraj Jublee and Gladys Stephen
Chapter 20 Consumer perspective on mobile wallet payment system
A. Latha and Deepa M.
Chapter 21 Consumer satisfaction on the quality of licensing services at East Java, Indonesia
Ridasmika and Christiono Utomo
Chapter 22 Cost management strategies during COVID-19 by Indian firms
Shilpa Parkhi, Kiran Karande, and Prashant Barge
Chapter 23 COVID-19 and the retail industry
Ruby S Chanda, Vanishree Pabalkar, and Isita Rai
Chapter 24 Evaluating the parameters and role of bank during COVID-19
Ramya D and Latha A
Chapter 25 Exploring the impact of administrative competencies on institutional capabilities in health-care sector
Kirupa Priyadarsini M and Shabarmathi M
Chapter 26 The future of work and India
Rahul Gupta Choudhury
Chapter 27 Gauging EU-stress and distress among police officers
Nalini R, Alamelu R, Shobhana N, Rengarajan V, Amudha R, and Dinesh S
Chapter 28 Gauging service quality among management students in B schools using MEQUAL
Amudha R, Dinesh S, Alamelu R, Nalini R, Rengarajan V, and Shobhana N
Chapter 29 Health care service quality: A comparison of satisfaction perception among public and private hospital clients in selected districts of Goa
Shashi Yadav, Debasis Patnaik, and Somrat Dutta
Chapter 30 Increase in employee motivation through upward feedback
Achala Agrawal and Shaji Joseph
Chapter 31 Intern resources as marketing engine – a prelude to new age start-ups
Piya Majumder and Sutapa Chatterjee
Chapter 32 Association of teaching practices and learner performance: An investigative approach in management education
Gagan Bhati and Tarika Nandedkar
Chapter 33 IT employee’s investment decisions: Impact of personality traits and risk tolerance
Karthikeyan Shanmugam, Vijayabanu C, Gayathri R, Theresa C, and Vijayanand V
Chapter 34 Kingdom and castles: A strategy game for studying psychology
Aleksandr Belov and Maria Monina
Chapter 35 Knowledge and beliefs: A relational study on compliance to medication and physical exercise in Parkinson’s
Mavis Lilian Henriques, Debasis Patnaik, and Ashin Laurel
Chapter 36 Land value capture model for infrastructure development in Indonesia: A research opportunity
Muhammad Rozi Rinjayadi and Christiono Utomo
Chapter 37 Mapping the job satisfaction level of employees on work performance in pharmaceutical industry
Reetu, Geeta Kumari, and KM Pandey
Chapter 38 Operational risk in airlines
Debasis Patnaik and Sudhir P R
Chapter 39 Performance of initial public offers in India – long- and short-term returns
Debasis Patnaik, Babitha Vishwanath, and Sameer M Shaikh
Chapter 40 Post pandemic impact on co-operative banking in Maharashtra state: A study
Pravin Kumar Govind Shastri, Siddhaarth Dhongde, and Chanpreet Kaur Gulati
Chapter 41 Risk of psychological disorder in children of alcoholics
Mavis Lilian Henriques, Debasis Patnaik, and Richa Shukla
Chapter 42 Satisfaction perception of clients on responsiveness by health care providers in selected hospitals of Goa
Shashi Yadav, Debasis Patnaik, and Vedant Bhardwaj
Chapter 43 The impact of faculty scholarly collaborations with non-doctoral students
Mohammad Al-Abbas
Chapter 44 The incremental effect of demographic variables personality and positive psychological capital in predicting job satisfaction of bank employees
C. Therasa, R.Gayathri, C. Vijayabanu, S. Karthikeyan and V. Badrinath
Chapter 45 The mediating effect of social media use in the relationship between social capital and entrepreneurial opportunity recognition
P Varsha Pramod and Remya Ramachandran
Chapter 46 Usage based insurance in Indian automobile
Narayana Darapaneni, Chetan Prakash Singh, Abutaahir Bhadusha, Tejas Mashruwala, Aadhityaa Shanmugam, and Anwesh Reddy Paduri
Chapter 47 Valorization potential of the levels of the waste management hierarchy: Industrial wastewater management in the Indian chemical industry
Sandra D’Sa and Debasis Patnaik
Biography
Satyajit Chakrabarti; Director, Institute of Engineering & Management, Kolkata
Ashiq A. Sakib; Assistant Professor, Florida Polytechnic University, FL, USA
Rohit Singh; Senior Wireless Engineer at DISH Network, Denver, Colorado, United States
Pradipta Kumar Banerji; Dean (Management Studies), Institute of Engineering and Management, Kolkata
Sanghamitra Poddar; Professor, Institute of Engineering & Management, Kolkata
Anupam Bhattacharya; Principal of Management Studies, Institute of Engineering & Management, Kolkata
Malay Gangopadhyaya; Professor, Institute of Engineering & Management, Kolkata
Srijita Chakraborty; Assistant Professor, Institute of Engineering & Management, Kolkata
