1st Edition
Internal Communication and Employee Engagement A Case Study Approach
This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collection of chapters contributed by leading public relations, communication, and management scholars as well as seasoned practitioners, readers will gain new insights into current issues in internal communication and employee engagement through a series of real-world case studies analyzing current issues and offering best practices in internal communication and employee engagement in specific industry and organization settings.
Learning outcomes and discussion questions for both classroom use and business strategizing round out each chapter, providing a springboard to further inquiry, research, and initiative development in these intricately intertwined areas so crucial to employee satisfaction and organizational success. This makes Internal Communications and Employee Engagement an ideal resource for the intended audience of scholars, students, internal communication managers, and organizational leaders
Table of Contents
Contributors
Acknowledgements
Introduction
Section 1: Leadership & Trust
Chapter 1
HOPE International: A Case Study in Nonprofit Employee Engagement through Internal Communication, Leadership and Culture
Nance McCown
Chapter 2
Exploring Internal Communication, Employee Engagement and Trust within a Government Contractor: A Case Study
Laura L. Lemon
Chapter 3
Leading Institutional Change through Digital Communication: A Case Study on the Launch of the U.S. Army Combat Fitness Test
Marc Vielledent and Chase Spears
Section 2: Organizational Change
Chapter 4
Interdisciplinary Approaches in Internal Communication to Effect Successful Organizational Change: Leveraging Agile Project Management and Behavioral Neuroeconomics
Conilyn Poulsen Judge
Chapter 5
Navigating Change through Chaos: A Case Study of RWJBarnabas Health’s Change Communication during Covid-19
Yi Luo
Section 3: Internal Issues & Crises
Chapter 6
The Myth of Emotion-Focused Employee Crisis Communication?
How Information-Focused Employee Crisis Communication during COVID-19 Pandemic Job Disruption Drives Post-Pandemic Intent-to-Perform and Intent-to-Return in Hospitality Employees
Minjeong Kang
Chapter 7
To Stay Silent or Speak Up Against Corporate Racial Discrimination?
An Internal Public Segmentation Approach to Employee Voice and Silence Behaviors
Hyunji (Dana) Lim and Young Kim
Chapter 8
Dealing with Employees in Crises: Examining Contingent Organization–Public Relationships (COPR) for Internal Communication
Yang Cheng, Peiyao Liu, and Callie Burnette
Section 4: Employee Activism
Chapter 9
Internal Communication and Employee Activism: Netflix’s Dave Chappelle Woes and Perspectives from the Field
Arunima Krishna, Raymond L. Kotcher, and Donald K. Wright
Chapter 10
What Makes Employees Become Activists? Investigating Employee Activism in the AI Community
Jie Jin and Leping You
Section 5: Internal Communication & Emerging Technologies
Chapter 11
Internal Social Media and Employee Engagement
Vibeke Thøis Madsen
Chapter 12
Nice-to-know: Role Expectations on Enterprise Social Media in the Aviation Industry
Joost Verhoeven and Ward van Zoonen
Chapter 13
Management of Cybersecurity through Internal Communication
Solyee Kim and Jeonghyun Janice Lee
Section 6: Internal CSR/CSA
Chapter 14
The Roles of Internal Communication in Driving Corporate Volunteering among Chinese Employees: An Integrated Approach of Social Influence and Volunteering Motivations
Yi-Ru Regina Chen, Minqin Ma and Chun-Ju Flora Hung-Baesecke
Chapter 15
Engaged Employees through Internal CSR Communication: A Case Study of Home Depot
Chuqing Dong and Baobao Song
Chapter 16
The Impact of Corporate Social Advocacy (CSA): A Case Study on Building Employee-Company Relationships through Corporate Engagement in the Fight Against Asian Hate
Keonyoung Park
Section 7: Diversity, Equity & Inclusion
Chapter 17
How higher education engages employees into DE&I: A thematic analysis of strategic plans
and Chief Diversity Officer job duties of the California State University System
Cheng Hong
Section 8: Remote Work, Flexible Work, & Work-Life Integration
Chapter 18
Rethinking the Way of Working: In Search of Sustainable Engagement
Alessandra Mazzei, Luca Quaratino, Alfonsa Butera, and Sara Conti
Chapter 19
Boundary Communication: Smartphone Usage in Employees’ Work–Family Conflicts When Working from Home
Feihong Pan
Section 9: Internal Communication & Engagement in a Global Context
Chapter 20
Application of the AVID framework in a U.K. Fire and Rescue Service
Kevin Ruck
Chapter 21
Revs Your Heart: How Yamaha Motors Revved up its Employees During Corporate Transformation
Masamichi Shimizu and Koichi Yamamura
Chapter 22
Conclusion
Nance McCown, Linjuan Rita Men, Hua Jiang and Hongmei Shen
Biography
Nance McCown (Ph.D., University of Maryland) is a professor of communication at Messiah University.
Linjuan Rita Men (Ph.D., University of Miami; APR) is a professor of public relations at the University of Florida.
Hua Jiang (Ph.D., University of Maryland) is an associate professor in the public relations department of the Newhouse School, Syracuse University.
Hongmei Shen (Ph.D., University of Maryland; APR) is a professor and public relations emphasis head in the School of Journalism & Media Studies at the San Diego State University.
"Does your organization want more engaged employees? Read. This. Book. Through diverse global case studies, it’s an encyclopedia of approaches to, and answers for trust issues, greater DE&I, crises, employee activism, new technologies, the changing workplace and more. It’s a must-read for communicators and leaders."
Bruce K. Berger, Ph.D.
Professor Emeritus, University of Alabama; Founding Director of the Plank Center for Leadership in PR; and former CCO, Whirlpool Corporation and President of Whirlpool Foundation
"In the current landscape, effective internal communication holds increased significance for organizations of all types. Drawing on recent theoretical advancements in the areas of internal communication and employee engagement, this book is a valuable resource for readers seeking new knowledge in the field. The guidance and insights provided by the book will undoubtedly play a significant role in the continuous improvement of internal communication practices in management."
Ana Tkalac Verčič, Ph.D.
Full Professor, Marketing Department, Faculty of Economics & Business, University of Zagreb
Trg J. F. Kennedyja 6, 10000 Zagreb, Croatia
"Internal Communications today boils down to smart, engaged employees who can drive sustained business success. The concepts, models and insights presented here represent world class thinking and operational frameworks for strategic impact."
Gary F. Grates
Globally Renowned Expert, Organizational Communications/Employee Engagement
