Internal Marketing: Your Company's Next Stage of Growth, 1st Edition (Paperback) book cover

Internal Marketing

Your Company's Next Stage of Growth, 1st Edition

By William Winston, Dennis J Cahill

Routledge

176 pages

Purchasing Options:$ = USD
Paperback: 9781138972988
pub: 2016-08-04
$51.95
x
Hardback: 9780789060051
pub: 1996-02-07
$155.00
x
eBook (VitalSource) : 9780203052105
pub: 2012-10-12
from $25.98


FREE Standard Shipping!

Description

First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

Table of Contents

Contents
Preface

  • Chapter 1: Definitions and Necessities
  • Chapter 2: What Do We Market?
  •  Chapter 3: To Whom Do We Market Internally?
  • Chapter 4: How Do We Market?
  • Chapter 5: Innovation?
  • Chapter 6: What Have We Gained?
  • Appendix 1: Addresses of Institutions Mentioned
  • Appendix 2: Marketing Typologies
  • References
  • Index

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS018000
BUSINESS & ECONOMICS / Customer Relations
BUS027000
BUSINESS & ECONOMICS / Finance
BUS035000
BUSINESS & ECONOMICS / International / General
BUS043000
BUSINESS & ECONOMICS / Marketing / General
BUS052000
BUSINESS & ECONOMICS / Public Relations
BUS083000
BUSINESS & ECONOMICS / Information Management
BUS097000
BUSINESS & ECONOMICS / Workplace Culture