1st Edition
Internal Marketing Your Company's Next Stage of Growth
176 Pages
by
Routledge
176 Pages
by
Routledge
176 Pages
by
Routledge
Also available as eBook on:
In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness and therefore business—by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable... Read more
Contents
Preface
Preface
- Chapter 1: Definitions and Necessities
- Chapter 2: What Do We Market?
- Chapter 3: To Whom Do We Market Internally?
- Chapter 4: How Do We Market?
- Chapter 5: Innovation?
- Chapter 6: What Have We Gained?
- Appendix 1: Addresses of Institutions Mentioned
- Appendix 2: Marketing Typologies
- References
- Index
Biography
William Winston
