Internal Marketing : Your Company's Next Stage of Growth book cover
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Internal Marketing
Your Company's Next Stage of Growth





ISBN 9781138972988
Published August 4, 2016 by Routledge
176 Pages

 
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Book Description

First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

Table of Contents

Contents
Preface

  • Chapter 1: Definitions and Necessities
  • Chapter 2: What Do We Market?
  •  Chapter 3: To Whom Do We Market Internally?
  • Chapter 4: How Do We Market?
  • Chapter 5: Innovation?
  • Chapter 6: What Have We Gained?
  • Appendix 1: Addresses of Institutions Mentioned
  • Appendix 2: Marketing Typologies
  • References
  • Index

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