1st Edition
Internal Relationship Management Linking Human Resources to Marketing Performance
118 Pages
by
Routledge
124 Pages
by
Routledge
124 Pages
by
Routledge
Also available as eBook on:
Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service,... Read more
- Internal Relationship Management: Linking Human Resources to Marketing Performance: An Introduction (Michael D. Hartline and David Bejou)
- The Genesis of Relationships: Boundary Spanners’ Appraisals of the Career Entry Transition (Charles M. Wood, David J. Glew, and Marc D. Street)
- Individual Differences Among Service Employees: The Conundrum of Employee Recruitment, Selection, and Retention (Michael D. Hartline and Tom De Witt)
- Boundary Spanners’ Satisfaction with Organizational Support Services: An Internal Communications Perspective (Simona Stan, Timothy D. Landry, and Kenneth R. Evans)
- A Conceptualization of the Employee Branding Process (Sandra Jeanquart Miles and Glynn Mangold)
- Exploring the Internal Customer Mind-Set of Marketing Personnel (Felicia G. Lassk, Karen Norman Kennedy, and Jerry R. Goolsby)
- Index
- Reference Notes Included
Biography
Michael D. Hartline, David Bejou
