International Business : Attitudes and Alternatives book cover
2nd Edition

International Business
Attitudes and Alternatives

ISBN 9780367746773
Published November 18, 2021 by Routledge
526 Pages 126 Color Illustrations

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Book Description

This eagerly awaited update of a popular text has been substantially revised and updated to incorporate developments in the field of International Business. It continues to do so in Alan Sitkin's characteristically direct, lively and accessible style which is ideal for introductory students.

This new edition expands upon issues of growing importance to global businesses, including corporate social responsibility, corporate citizenship and sustainability. It explores topics of great importance to business at the start of the new decade, including digital transformation and digital business, and explores the intersection of technology and pandemic-accelerated change to look to the future of business in a global setting.

Enriched with practitioner examples as well as new, colourful and illustrative cases, and ideally structured to make navigation and learning straightforward, this textbook is an ideal introduction to international business. Tutors are supported with a range of materials including an instructor manual, testbank, suggested assignment questions and resources to offer their students, such as revision tips, additional cases and self-test multiple-choice questions.

Table of Contents

Part I. Economic and political framework  1. Introduction to international business  2: Theories of international business  3. National governments. Powers and tools   4. Global governance and finance   Part II. International mindsets and values   5. Culture in international business   6. Cross-border corporate social responsibility    Part III. Internationalisation strategies   7. Multinational history and configurations   8. Market entry   9. Multinational organisations and structures  Part IV. Multinational functions  10. Multinational upstream operations   11. Multinational downstream activities   12. Multinational treasury   Part V. The future of international business   13. The changing geography of international business  14. International business and the natural environment   15. Multinational technology and talent

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Alan Sitkin is Assistant Professor at Regent's University London, UK, following previous careers both in international banking and as a local politician with responsibility for economic development.


"At Reuters Group PLC I managed operations in over 100 countries and learned the hard way how to manage across borders. In International Business: Attitudes and Alternatives, Alan Sitkin provides a master class in International Business for the aspiring global manager".

Tom Glocer, former CEO, Reuters

"By also analysing international business from an economic, political, social and ecological perspective, the book offers a comprehensive overview of this field in all its complexity".

Andy Love, former MP, Member of the UK Parliamentary Treasury Committee 2005 to 2015