1st Edition

International Business-Society Management Linking Corporate Responsibility and Globalization

By Rob van Tulder, Alex van der Zwart Copyright 2006
464 Pages 60 B/W Illustrations
by Routledge

468 Pages 60 B/W Illustrations
by Routledge

464 Pages 60 B/W Illustrations
by Routledge

In the twenty-first century, as traditional divides are redefined, bargaining over corporate responsibilities has increasingly centred around corporate reputation and the question of whether businesses are part of society’s problems or part of their solution. This ground-breaking book treats issues, strategies and societal interaction in a homogenous manner and analyzes the nature of the... Read more
 

PART I – RIVALRY IN A CHANGING SOCIETY

Chapter 1 – Rival Institutions: Society as Triangular Relationship

Chapter 2 – Rival Models: Interactions within and between societies

Chapter 3 - Rival Trends: Advancing Business, towards globalisation?

Chapter 4 – Rival Trends: An advancing and increasingly emancipated civil society?

Chapter 5 – Rival Trends: A receding state?

Chapter 6 – Managing Rivalry: The international bargaining society

Chapter 7 – Managing Rivalry: The challenge of Societal Interface Management

PART II - INTERNATIONAL CORPORATE RESPONSIBILITY

Chapter 8 – The Logic: the multifaceted notion of corporate responsibility

Chapter 9 – The Occasion: Issues and Issues management

Chapter 10 – The Stakes: Firms part of the problem or part of the solution?

Chapter 11 – The Mechanism: Reputation and correction

Chapter 12 – The Context: rival CSR and ICR regimes

Chapter 13 - The Process: ICR as managing distance

PART III – THE INTERNATIONAL BARGAINING SOCIETY IN ACTION

Chapter 14 – Do it Just – the Nike Case

Chapter 15 – The Ocean as rubbish dump? – the Shell Brent-Spar Case

Chapter 16 – Provocative Bras from Burma – the Triumph-International Case

Chapter 17 – Do More, feel better, live longer… if you can afford it – the Glaxo Case

Chapter 18 – Changing Climate for a sleeping tiger? – the ExxonMobil Case

Chapter 19 – Lessons in Reputation

Chapter 20 – The way ahead - Towards a strategic stakeholder dialogue

Biography

Rob van Tulder, Rob van Tulder, Alex van der Zwart

'Corporate responsibility has gone global! In this timely assessment of the challenges of the 21st century global socio-political context for business, Van Tulder with Van der Zwart offer a broad and insightful analysis and rich case examples to show how societal interface management is the key to sustaining corporate reputation.' - Craig Smith, Senior Associate Dean, London Business School