International Business: Themes and Issues in the Modern Global Economy, 3rd Edition (Paperback) book cover

International Business

Themes and Issues in the Modern Global Economy, 3rd Edition

By Debra Johnson, Colin Turner

Routledge

528 pages | 87 B/W Illus.

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Paperback: 9781138738829
pub: 2020-09-01
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Hardback: 9781138735682
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Description

In the contemporary business world, international is the default setting. Most organizations operate globally on some level which adds value but brings complexity and challenges. This textbook provides an introduction to understanding how businesses create value in global settings.

In this updated edition, the authors cover the traditional key themes including multinationals, internationalization and international market entry, as well as contemporary issues. New topics analyzed in this edition include risk, business models and hyperglobalization. With dedicated chapters on the role on non-market actors in international business, the book provides a multi-disciplinary world-view for readers.

A comprehensive and engaging text, supplemented by online resources, this book is the ideal accompaniment to international and global business learning.

About the Authors

Debra Johnson is Senior Lecturer in Business at Hull University, UKColin Turner is Senior Lecturer in Management at Heriot Watt University, UK

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS035000
BUSINESS & ECONOMICS / International / General