1st Edition

International Business and TradeTheory, Practice, and Policy

By Claude Jonnard Copyright 1997

    The formation of "multinational" and "transnational" companies, coupled with the accelerating pace of technology, has changed the way the world practices business. International Business and Trade: Theory, Practice, and Policy addresses the challenges that face large, worldwide businesses today and in the 21st century. This textbook introduces business executives and students to current issues and practices in international business. It analyzes the conceptual nature and operational aspects of multinational enterprise and international trade practices.

    The book is divided into three parts, each addressing a specific area of international business. The first part discusses the theoretical framework of global commerce, monetary systems, and financial environments. The specifics of international business operations-from legal environments to international trade and foreign investments-are covered in Part II.
    Part III concentrates on government policies and practices, covering the role of national and international organizations in impacting trade and investments.

    International Business Theories and Concepts
    Introduction: Corporate Challenges
    Philosophies of Business and Economic Behavior
    International Business Operations
    The Monetary System
    The Balance of Payments
    Foreign Exchange and Its Management
    International Trade and Business Operations
    International Trade Practices: The Parties
    Legal Environment of International Business
    Product Warranty and Liability Issues
    Protection of International Assets
    International Trade Logistics
    Financing Trade: I. The Banking System
    Financing Trade: II. Payments and Collections
    International Letters of Credit
    Foreign Manufacturing and Assembly
    International Licensing and Franchising
    Strategic Alliances
    Foreign Investments
    Policy and Institutions
    U.S. Taxation and Related Programs
    U.S. Trade and Investment Support Organizations
    International Organizations
    Glossary: Abbreviations and Acronyms
    Each chapter includes Summary and Conclusions, Appendix, Chapter Glossary, and Questions & Answers.


    Claude M. Jonnard is a professor of economics and international business at Fairleigh Dickinson University, Madison, New Jersey. He is also vice president of The Horizon Trading Company, a family-owned securities and equipment sales and financing business. He has a master’s degree from New York University and is a member of the National Association for Business Economics.