494 Pages
by
Routledge
494 Pages
by
Routledge
Also available as eBook on:
This book was published in 2003. Over the years the challenges of international business in organisation and culture have been one of the most intriguing issues facing managers. Attempts at organisational innovation have tried to strike a balance between local markets' responsiveness and global efficiency. This book presents an overview of changing attitudes to the globalization of the firm and... Read more
Acknowledgements, Series Preface, Introduction, PART I MANAGING ABROAD AND INTERNATIONALIZATION, PART II OPERATIONS AND PLANNING OF THE MULTINATIONAL FIRM, PART III INTERNATIONAL STRATEGIC ALLIANCES AND JOINT VENTURES, PART IV FORWARD-LOOKING APPROACHES, Name Index
Biography
Peter Buckley
