International Business: 1st Edition (Paperback) book cover

International Business

1st Edition

By Radha Jethu-Ramsoedh, Maud Hendrickx

Routledge

324 pages

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Paperback: 9789001805036
pub: 2012-03-27
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Hardback: 9781138175808
pub: 2016-12-14
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Description

The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic.

Subjects discussed withing the text include: the political and economic environment; culture; management and organization; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport.

About the Authors

Radtha Jethu-Ramsoedh and Maud Hendrickx are lecturers at the European Fashion Business School, Doom, the Netherlands

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS035000
BUSINESS & ECONOMICS / International / General