1st Edition
International Case Studies in Event Management
This international case study book provides 27 expertly curated case studies on the topic of events management, each with detailed implementation instructions for the instructor in order to maximise student participation and learning.
Embellished with questions, diagrams and data throughout, these case studies have been developed by industry experts and practitioners with the aim of creating a more interactive teaching experience focused on ‘real world’ scenarios within the events industry. Each case study is logically structured and includes an aim and objectives, expected learning outcomes, required background knowledge, steps of implementation in class or online, as well as suggestions for further reading resources. Topics covered range from macro impacts of events on destinations to success criteria in event operations, with the aim of preparing future professionals and equipping them with the necessary skills and competencies to succeed within the events industry.
Easy to use and international in scope, this volume is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
Case 1 Event Concepts for Place Activation
Insun Sunny SON
Case 2 Place Planning with Placemaking Principles
Nicholas WISE
Case 3 Outdoor Music Festivals and Environmental Sustainability: Initiatives and Practice
Ruth CRAGGS
Case 4 Klein Karoo National Arts Festival: A Cultural Affair
Lizette OLIVIER
Case 5 Stakeholders in Contention: LGBTQ+ Mardi Gras
Clifford LEWIS
Case 6 We Don’t Want It Like That: Gaining Community Support for Event Hosting
Lakshi SENEVIRATHNA and Made Handijaya DEWANTARA
Case 7 A Vegan Festival in a Non-Vegan Destination
Ebru Günlü KÜÇÜKALTAN
Case 8 Pros and Cons of Diaspora Festivals
Ubaldino Sequeira COUTO
Case 9 Event, Place Activation and Sustainability
Ruth TAYLOR and Kirsten HOLMES
Case 10 Putting the 5Ws into Context: Organising Course Live Events
Ubaldino Sequeira COUTO
Case 11 A Diagnostic Framework for Entrepreneurial Change and Innovation in Events
Richard SHIPWAY, Simon MOSEY and Chris SYMONS
Case 12 Preventing a Festival Fiasco: Preparing for the Unexpected
Christine M. VAN WINKLE and Kiri SHAFTO
Case 13 Re-Designing a Fair Using the Six Thinking Hats Method
Eylin AKTAŞ
Case 14 Improving the Festival Experience of Solo Attendees
Bernadette QUINN and Maarit KINNUNEN
Case 15 How to Make Live Music Events Safer for Everyone?
Maarit KINNUNEN and Antti HONKANEN
Case 16 The Future of Events: How Artificial Intelligence Can Play a Role
Judith MAIR and Jason BROWN
Case 17 The Best of Both Worlds: Hybrid Festivals and Inclusivity
Enya MOORE and Bernadette QUINN
Case 18 Bidding for the World Tennis Championship
Demet CEYLAN
Case 19 Bidding for Events Through Responding to Request for Proposals
Richard J. BUNING
Case 20 Stand Layout in a Restricted Festival Space
Gürhan AKTAŞ, N. Nida ÖZGEN and Işıl ÖZGEN
Case 21 Sponsorship or Selling Out? The Ethics of Event Sponsorship
Judith MAIR
Case 22 We Made It! The Value of Volunteering for Festivals
Mervi LUONILA and Sari KARTTUNEN
Case 23 The Show Must Go On, But How?
Manuela GUERREIRO and Neil ORMEROD
Case 24 Cost-Benefit Analysis of Cultural Events
Made Handijaya DEWANTARA and Lakshi SENEVIRATHNA
Case 25 Staying Sane, Safe and Well in the Events Industry
Raphaela STADLER, Trudie WALTERS and Allan JEPSON
Case 26 Do You Think ICT Enhanced Performances are Really ‘Live’ Music?
Adrian BOSSEY
Case 27 Engaging Dog Owners Through Wildlife Aversion Training: DogFest
Aaron TKACZYNSKI, Sharyn RUNDLE-THIELE and Megan FOSTER
Biography
Judith Mair is an associate professor at the UQ Business School, University of Queensland, Australia. Judith’s work aims to understand and enhance the positive impacts of tourism and events on the communities and societies which host them. She is working on a number of projects in fields including mega-event legacies, the future of events, the links between events and social connectivity and the potential impacts of climate change on the events sector.
Gürhan Aktaş is a professor at the Department of Tourism Management, Faculty of Business, Dokuz Eylul University, Türkiye. He holds a PhD in Tourism Marketing from Bournemouth University, UK. He delivers both undergraduate and postgraduate courses in the fields of destination management, event management and tourism marketing. He has authored academic publications on marketing tourist destinations, visitor attractions and events, and is a co-editor of the International Case Studies in Tourism Series by Routledge.
Metin Kozak holds a PhD in Tourism from Sheffield Hallam University, UK. He has contributed a wide range of articles, conference papers and over 30 books. He has been involved in several national and international research projects, particularly with his partners based in Europe, Asia and the US. He received the EFQM Ph.D. Thesis Award and a number of conference paper awards. His research interests entail marketing and consumer behaviour in an interdisciplinary context. He is currently affiliated with Faculty of Communication at Kadir Has University, Istanbul, Türkiye.
