1st Edition

International Case Studies in Food Tourism

Edited By Aise Kim, Gürhan Aktaş, Metin Kozak Copyright 2025
336 Pages 42 B/W Illustrations
by Routledge

336 Pages 42 B/W Illustrations
by Routledge

336 Pages 42 B/W Illustrations
by Routledge

This international case study book provides 28 expertly curated case studies on the topic of food tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. Embellished with questions, diagrams and data throughout, these case studies have been developed by academic and industry experts with the aim of creating a more interactive... Read more

Case 1. The power of collaboration: Basque Culinary Center and the gastronomic ecosystem 

Izaskun Zurbitu-Aldama, Adela Balderas-Cejudo, and Anaïs Iglesias Sánchez

 

Case 2. Integration of local products into the hospitality system: Opportunities and challenges in rural Hungary

Bence Csapody and Melanie Kay Smith

 

Case 3. Food tourism through the lens of the tourism planning process: The case of Slovenia 

Alfonso Cerezo-Medina, Anna Garashchuk and Maja Borlinič Gačnik

 

Case 4. How to facilitate food heritage-based networks for developing food tourism products

Chiara Massacesi, Brent Lovelock and Anna Carr

 

Case 5. The role of destination food image in shaping tourist perceptions and enhancing destination branding

Mun Yee Lai

 

Case 6. Public–private partnership as a tool for the design and marketing of food and wine tourism experiences 

David Mora

 

Case 7. Time to rethink sustainability in food tourism: Designing waste-free experiences in destinations

Zhenxian Piao and Bendegul Okumus

 

Case 8. An integrated methodology for food tourism strategies in rural areas 

Vittoria Pilone, Naomi di Santo and Roberta Sisto

 

Case 9. Effective food-related destination marketing: Signature dish vs. signature ingredient

Andreas H. Zins

 

Case 10. Place identity and food and wine as synergistic tourist attractions: A case study of Mount Etna, Italy

Donatella Privitera and Enrica Polizzi di Sorrentino 

 

Case 11. Rural food tourism in Rubielos De Mora, Spain: Exploring wine and truffle tasting

Paula Simó-Tomás

 

Case 12. Post-COVID impact of digital influencers in West Bengal’s food tourism 

Rinzing Lama and Debagni Sarkhel

 

Case 13. Consumption stages and memories through journey mapping in food tourism: Arqueogastronomía

Alfonso Cerezo-Medina

 

Case 14. Food-related value creation through heritage buildings and coffee tourism

Amnaj Khaokhrueamuang, Lee Jolliffe, Songsuk Boonthawong, Netdao Wuttiin and Pairach Piboonrungroj

 

Case 15. Historaunts and culinary heritage 

Ateş Gül Ergun, Nour Afiouni and Burak Çetiner

 

Case 16. Crafting cider experiences: Expanding a business through food tourism

Stephanie Ashford and Francesc Fusté-Forné

 

Case 17. Monastery-produced alcoholic beverages and culinary products in food tourism 

Maja Borlinič Gačnik

 

Case 18. Plant-based food movement and eco-friendly temple food in tourism development

Anne H.J. Lee

 

Case 19. Flourishing in food tourism: Designing business models that are fit for the future 

Camilo Montoya-Guevara and Trevor Jonas Benson

 

Case 20. Catstanbul: An image icon for a destination becomes a concern for restaurants

Işıl Özgen

 

Case 21. Sustainability promotion in fine-dining restaurants 

Yuying Huang and Sara Naderi Koupaei

 

Case 22. Virtual visits to restaurants in Finland: Developing sustainability communication through digital information

Minna Sipponen and Malla Alatalo

 

Case 23. Exploring the food tourism experiences of pop culture-themed restaurants 

Burak Çetiner, Ateş Gül Ergun, Aylin Çalişkan and Nour Afiouni

 

Case 24. Customer expectations of authenticity in ethnic-themed restaurants

Manolya Aksatan Kaplanseren and Gürhan Aktaş

 

Case 25. Nanyang coffee brands in Singapore: Competitiveness and market position

Kuan-Huei Lee

 

Case 26. Food neophobia: Eating Liuzhou River snail rice noodles

Shen Lin, Ja Young (Jacey) Choe and Isaac Nana Kofi Asare

 

Case 27. Exploring the golden liquid myth of olive oil as a tourism resource

Betül Öztürk

 

Case 28. Understanding sensorial properties of olive oil

Betül Öztürk

Biography

Aise Kim is Senior Lecturer in Tourism and Event Management at the University of South Australia, City West Campus, Adelaide.  She has completed her PhD in tourism management at the University of Surrey, UK.  Her research interests include destination management, food and wine tourism, festival tourism, tourism impacts and sustainability. Dr Kim has been involved in several local and international research projects with a focus of both Australian tourism industry sectors as well as international case studies including UK, Italy, China, Indonesia and Korea. She is a recipient of Australia–Indonesia Institute grant and Australia–Korea Foundation grant, which focus on community-based education and sustainable food tourism development.

Gürhan Aktaş is a professor at the Department of Tourism Management, Faculty of Business, Dokuz Eylul University, Türkiye. He holds PhD in tourism marketing from Bournemouth University, UK. He delivers both undergraduate and postgraduate courses in the fields of destination management, event management and tourism marketing. He has authored academic publications on marketing tourist destinations, visitor attractions and events, and is a co-editor of the International Case Studies in Tourism Series by Routledge.

Metin Kozak holds PhD degree from Sheffield Hallam University, UK. As a research fellow, Metin was affiliated with the University of Namur (Belgium) and as visiting professor at Hong Kong Polytechnic University (SAR China) and Bournemouth University (UK). He serves as an editorial board member and ad hoc reviewer of over 20 journals in tourism and hospitality. He is an elected Fellow of the International Academy for the Study of Tourism and Tourist Research Centre. His research interests entail consumer behaviour, marketing, sustainability and big data. His current affiliation is with the School of Communication, Kadir Has University, Türkiye.