1st Edition

International Case Studies in Innovation and Entrepreneurship in Tourism

    238 Pages 22 B/W Illustrations
    by Routledge

    238 Pages 22 B/W Illustrations
    by Routledge

    This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.

    The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective.

    With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.


    Antónia Correia, José Dias Lopes and Miguel Portugal

    Part 1: Education

    Case 1. A roadmap to interdisciplinary project-based learning: Designing innovative experiences for tourism destinations

    Joana A. Quintela, Marília Durão and Medéia Veríssimo

    Case 2. Nurturing entrepreneurship through experiential learning at Macao Institute for Tourism Studies (IFTM)

    Fernando Lourenço and Kim Leng Loi

    Case 3. Bringing lessons from the Tourism Creative Factory ideation programme to the entrepreneurship education classroom

    Francisco Banha, André Rui Graça and Francisco Miguel Banha

    Case 4. Challenges for tourism education in times of transformation

    José Dias Lopes and Sandra da Cruz Garcia

    Part 2: Community

    Case 5. ColorADD, the color alphabet

    Miguel Portugal

    Case 6. Two realities of community-based tourism in Ecuador, case studies of organizational success and failure

    Claudia Patricia Maldonado-Erazo, Nancy Patricia Tierra-Tierra, María de la Cruz Del Rio-Rama and José Álvarez-García

    Case 7. Community-based tourism and the struggle against depopulation in remote rural areas: The case of Linares de la Sierra (Spain)

    Alfonso Vargas-Sánchez

    Case 8. Public and private relationships in the management council for developing tourism in protected areas of the Amazon: The case of Parque Estadual de Guajará-Mirim, Brazil

    Marina Castro Passos de Souza Barbosa and Haroldo de Sá Medeiros

    Case 9. Examining the role of tourism social enterprise Venezia Autentica in responding to overtourism and progressing the sustainable development goals

    Karla Boluk, Jessica Hadjis van Thiel, Finnigan Hine and Brendan Paddison

    Case 10. Sustainable communities project: Promoting innovation and entrepreneurship through tourism projects in low-density territories

    Rui Mendonça-Pedro and Miguel Portugal

    Case 11. Design thinking in eco-tourism services

    Anna Zielińska and Grzegorz Zieliński

    Part 3: Sustainability

    Case 12. Revitalizing low-season tourism in Zakopane: A case study on green workshops for a small pension/hotel

    Justyna Majewska and Szymon Truskolaski

    Case 13. The rising of sustainable tourism in the Canary Islands

    Cristiana Oliveira, Juan Diego López Arquillo, Jose Serrano González and María Cadenas Borges

    Case 14. Analysing the role of female entrepreneurs in spatial ecosystem approaches using quantitative methods

    Hannah Zehren, Madlen Schwing, Julia Schiemann and Julian Philipp

    Part 4: Cultural Experiences

    Case 15. Ethnic Tourism - the case of the Cova da Moura district – Lisbon

    Anabela Monteiro

    Case 16. Heritage interpretation and tourism – a lesson learned based on cultural sites interpretation evaluation

    Alexandra Rodrigues Gonçalves

    Case 17. Ecomuseum Zavot and community-based tourism (CBT)

    Evinç Doğan

    Part 5: Gastronomic Experiences

    Case 18. KESTAVA – food waste and sustainability in a Finnish restaurant

    Rachel Dodds

    Case 19. Innovation and creativity in culinary arts

    Irina Petkova, Maya Ivanova and Hughes Boutin

    Case 20. Marketing strategy formation for restaurant customer acquisition

    Vahid Ghasemi, Marcelo Oliveira and Salar Kuhzady

    Case 21. Best practices of social entrepreneurship in restaurant business: A case study of D'Bacalhau Lisbon

    Carimo Rassal, Antónia Correia and Júlio Fernandes

    Part 6: IT and Marketing

    Case 22. ChatGPT content creation for online hospitality promotion

    Juan Pablo Rodrigues Correia

    Case 23. Digital platforms on accomodation: A dream coming true or a nightmare on the horizon?

    João Almeida Vidal



    Antónia Correia is a Professor at the University of Algarve, affiliated to CEFAGE, and President of the first collaborative laboratory in tourism.

    José Dias Lopes is a Professor at ISEG/Lisbon University and Consultant in public policy.

    Miguel Portugal is a Professor and Director of the Tourism Management degree in ISMAT Instituto Superior Manuel Teixeira Gomes in Portimão.