1st Edition
International Case Studies in Innovation and Entrepreneurship in Tourism
This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.
The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective.
With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
Introduction
Antónia Correia, José Dias Lopes and Miguel Portugal
Part 1: Education
Case 1. A roadmap to interdisciplinary project-based learning: Designing innovative experiences for tourism destinations
Joana A. Quintela, Marília Durão and Medéia Veríssimo
Case 2. Nurturing entrepreneurship through experiential learning at Macao Institute for Tourism Studies (IFTM)
Fernando Lourenço and Kim Leng Loi
Case 3. Bringing lessons from the Tourism Creative Factory ideation programme to the entrepreneurship education classroom
Francisco Banha, André Rui Graça and Francisco Miguel Banha
Case 4. Challenges for tourism education in times of transformation
José Dias Lopes and Sandra da Cruz Garcia
Part 2: Community
Case 5. ColorADD, the color alphabet
Miguel Portugal
Case 6. Two realities of community-based tourism in Ecuador, case studies of organizational success and failure
Claudia Patricia Maldonado-Erazo, Nancy Patricia Tierra-Tierra, María de la Cruz Del Rio-Rama and José Álvarez-García
Case 7. Community-based tourism and the struggle against depopulation in remote rural areas: The case of Linares de la Sierra (Spain)
Alfonso Vargas-Sánchez
Case 8. Public and private relationships in the management council for developing tourism in protected areas of the Amazon: The case of Parque Estadual de Guajará-Mirim, Brazil
Marina Castro Passos de Souza Barbosa and Haroldo de Sá Medeiros
Case 9. Examining the role of tourism social enterprise Venezia Autentica in responding to overtourism and progressing the sustainable development goals
Karla Boluk, Jessica Hadjis van Thiel, Finnigan Hine and Brendan Paddison
Case 10. Sustainable communities project: Promoting innovation and entrepreneurship through tourism projects in low-density territories
Rui Mendonça-Pedro and Miguel Portugal
Case 11. Design thinking in eco-tourism services
Anna Zielińska and Grzegorz Zieliński
Part 3: Sustainability
Case 12. Revitalizing low-season tourism in Zakopane: A case study on green workshops for a small pension/hotel
Justyna Majewska and Szymon Truskolaski
Case 13. The rising of sustainable tourism in the Canary Islands
Cristiana Oliveira, Juan Diego López Arquillo, Jose Serrano González and María Cadenas Borges
Case 14. Analysing the role of female entrepreneurs in spatial ecosystem approaches using quantitative methods
Hannah Zehren, Madlen Schwing, Julia Schiemann and Julian Philipp
Part 4: Cultural Experiences
Case 15. Ethnic Tourism - the case of the Cova da Moura district – Lisbon
Anabela Monteiro
Case 16. Heritage interpretation and tourism – a lesson learned based on cultural sites interpretation evaluation
Alexandra Rodrigues Gonçalves
Case 17. Ecomuseum Zavot and community-based tourism (CBT)
Evinç Doğan
Part 5: Gastronomic Experiences
Case 18. KESTAVA – food waste and sustainability in a Finnish restaurant
Rachel Dodds
Case 19. Innovation and creativity in culinary arts
Irina Petkova, Maya Ivanova and Hughes Boutin
Case 20. Marketing strategy formation for restaurant customer acquisition
Vahid Ghasemi, Marcelo Oliveira and Salar Kuhzady
Case 21. Best practices of social entrepreneurship in restaurant business: A case study of D'Bacalhau Lisbon
Carimo Rassal, Antónia Correia and Júlio Fernandes
Part 6: IT and Marketing
Case 22. ChatGPT content creation for online hospitality promotion
Juan Pablo Rodrigues Correia
Case 23. Digital platforms on accomodation: A dream coming true or a nightmare on the horizon?
João Almeida Vidal
Index
Biography
Antónia Correia is a Professor at the University of Algarve, affiliated to CEFAGE, and President of the first collaborative laboratory in tourism.
José Dias Lopes is a Professor at ISEG/Lisbon University and Consultant in public policy.
Miguel Portugal is a Professor and Director of the Tourism Management degree in ISMAT Instituto Superior Manuel Teixeira Gomes in Portimão.
