1st Edition
International Case Studies in Visitor Attractions
List of figures
List of tables
About the editors
List of contributors
Introduction to the series
Foreword
Case 1 Developing tourism routes in urban areas: Darağaç Cultural District, Izmir
Şebnem GÖKÇEN and Bengi POLAT
Case 2 Visitor attractions in emerging markets: World’s largest film city in India
Gaurav PANSE and Rajeev JALNAPURKAR
Case 3 Johnnie Walker Princes Street, Edinburgh
Ellis URQUHART
Case 4 Bringing the message across: Storytelling for meaningful and transformative leisure experiences
Moniek HOVER and Wim STRIJBOSCH
Case 5 Diversifying attraction offers in winter destinations
Emre SAMANCIOĞLU, Emrah ÖZKUL and Selda UCA
Case 6 Selling SNØ to snowbirds
Jonas Karlsen ÅSTRØM
Case 7 Using social media as a tool for visitor education: A case study of the U.S. National Parks
A.J. TEMPLETON
Case 8 Cappadocia: Navigating integrated marketing in a fragmented media landscape
Ayşegül GÜNDÜZ SONGUR
Case 9 Attracting international visitors: The case of Hopi Hari, Brazil
Juliana R.V. TKATCH & Karen C.N. TAVARES
Case 10 Promoting heritage railways for alternative markets
Martyn PRING
Case 11 Projecting visitor capacity of a naval ship museum
Serim PAKER, Gürhan AKTAŞ and Aşkın ÖZDAĞOĞLU
Case 12 Orange alert: Multiple perspectives and conflicting interests during a volcanic emergency
José Luis AGUIRRE-VALENCIA and Sergio ALVAREZ
Case 13 Nature, visitors and conflict: Finding harmony in the Beehive National Park
Özgür Devrim YILMAZ and Manolya Aksatan KAPLANSEREN
Case 14 Fort Fright: Haunted overlay at Colonial Michilimackinac
Veronica GREGORY
Case 15 Crawling through the sewers: Narrative immersion during Halloween
Yareth HABERMEHL
Case 16 A look at hybrid virtual reality and roller coaster experiences
Brian COLLINS
Case 17 Up-close koala experiences as a catalyst for visitor conservation action: The case of Lone Pine Koala Sanctuary
Aaron TKACZYNSKI and Sharyn RUNDLE-THIELE
Case 18 “Telling a fresh story”: A business event at the Addo Elephant National Park
Esti VENSKE, Parveen EBRAHIM and Brendon KNOTT
Case 19 Where will the people go?
Emily BEELAND
Case 20 Small stature, big appeal: The ethical dilemma of little people theme parks
Stephen PRATT
Case 21 Magic and resilience in an enchanted forest
Carissa BAKER
Index
Biography
Gürhan Aktaş is Professor at the Department of Tourism Management, Faculty of Business, Dokuz Eylul University, Türkiye. He holds a PhD in Tourism Marketing from Bournemouth University, UK. He delivers both undergraduate and postgraduate courses in the fields of destination management, event management, and tourism marketing.
Carissa Baker is an Assistant Professor in Tourism, Events and Attractions at the University of Central Florida's Rosen College of Hospitality Management, USA. Her primary scholarship focuses on narratives in the theme park space, drawing on her BA and MA in Literature. Her interdisciplinary scholarship includes the areas of culture, guest experience, and emerging markets.
Alan Fyall is Associate Dean Academic Affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management, University of Central Florida, and is a member of UCF’s National Center for Integrated Coastal Research. His research focuses on destination sustainability and resilience, travel accessibility, and the impacts of tourism on resident communities.
