International Strategic Management: Challenges And Opportunities, 1st Edition (Paperback) book cover

International Strategic Management

Challenges And Opportunities, 1st Edition

Edited by Franklin R. Root, Kanoknart Visudtibhan

Routledge

240 pages

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Paperback: 9780844816661
pub: 1992-05-01
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Description

First Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.

Table of Contents

Part 1 Concepts and theories of international strategic management: a note on global strategies; strategic planning for global business; defining and measuring the international strategic focus of multinational corporations. Part 2 Creating strategies for international competitive advantage: changing patterns of international competition; globalization versus regionalization - which way for the multinationals?; how to take your company to the global market. Part 3 Designing organization to carry out international strategies: organization environments and the multinational enterprise; managing the multi-centre firm - case studies from Sweden. Part 4 Managing technological innovation on a global scale; global R&D management. Part 5 Forming international strategic alliances, the role of technology in the formation and form of multinational cooperative arrangements.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
POL000000
POLITICAL SCIENCE / General