International Strategic Management : Challenges And Opportunities book cover
SAVE
$48.00
1st Edition

International Strategic Management
Challenges And Opportunities


 
SAVE ~ $48.00
was $160.00
USD $112.00

Prices & shipping based on shipping country


Preview

Book Description

First Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.

Table of Contents

Part 1 Concepts and theories of international strategic management: a note on global strategies; strategic planning for global business; defining and measuring the international strategic focus of multinational corporations. Part 2 Creating strategies for international competitive advantage: changing patterns of international competition; globalization versus regionalization - which way for the multinationals?; how to take your company to the global market. Part 3 Designing organization to carry out international strategies: organization environments and the multinational enterprise; managing the multi-centre firm - case studies from Sweden. Part 4 Managing technological innovation on a global scale; global R&D management. Part 5 Forming international strategic alliances, the role of technology in the formation and form of multinational cooperative arrangements.

...
View More