Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity.
In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms’ activities. The book is divided into four parts, focusing on the following:
Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.
'While BRIC multinationals have been studied extensively, seldom are they studied together in a comparative manner, a missing link offered by this book. This analysis is based on case studies of selected leading multinationals in each of the BRIC countries, and offers a fresh look at the global strategies of these firms.' - Lilac Nachum, Professor of International Business, Baruch College, City University New York, USA
'In this book Panibratov has made a serious effort to adapt general theories of international business to emerging markets. It provides valuable guidance for both managers of emerging-economy firms and developed-country firms on how to prevail in the others’ domain.' - Ravi Ramamurti, Distinguished Professor of International Business and Director, Center for Emerging Markets, Northeastern University
'This book provides some fascinating examples of how firms from advanced countries have addressed the challenges of entering large emerging economies, and how firms from large emerging economies have built up their capabilities to expand globally. Their comparison provides useful lessons for managers and academics alike.'- Alvaro Cuervo-Cazurra, Professor of International Business and Strategy, Northeastern University, USA
Introduction: Why Do We Continue Reading Books on Emerging Market Firms?
Part I. Contemporary Meaning and Context for International Business
1. Four Questions About International Strategy
2. The Rise of Emerging Economies: BRIC and Beyond
3. Sowing Knowledge in Emerging Economies
Part II. The Changing View of International Strategy
4. Theoretical Explanation of Internationalization
5. Dynamic Perspective on Internationalization
6. Can Competitive Advantage Cross Borders?
Part III. Internationalization from Emerging Markets
7. International Strategies of Brazilian Multinationals
8. International Strategies of Chinese Multinationals
9. International Strategies of Indian Multinationals
10. International Strategies of Russian Multinationals
Part IV. What Shapes the Competitive Advantage of Emerging Multinationals
11. Non-Market Strategy Perspective
12. The Irrational Side of Internationalization