Internationalization in Central and Eastern Europe  book cover
1st Edition

Internationalization in Central and Eastern Europe

ISBN 9781138726444
Published January 15, 2019 by Routledge
256 Pages

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Book Description

This title was first published in 2002: This is a unique volume among the existing variety of publications on foreign direct investment (FDI) in Central and Eastern Europe (CEE) because it focuses on the internationalization process taking place there. It addresses the rapid changes of the business climate in the region that have led to intensive internationalization of companies, businesses and national economies. Existing FDI books have mostly taken the perspective of attracting inward FDI flows, missing the aspect of FDI outflows from CEE countries. While foreign investors face the specific context of a region that poses new requirements to their internationalization strategies, approaches and practices, domestic companies must strive to make their businesses international. Consequently, the book presents the features of internationalization in CEE from home and host company and country perspectives, providing a fresh perspective on this major economic problem.

Table of Contents

Contents: The internationalization process, Marin Alexandrov Marinov. Internationalization of National Economies: Economic restructuring and internationalization of Slovenia, Yoji Koyama; Internationalization through outward foreign direct investment: the case of Slovenia, Marjan Svetlicic and Andreja Trtnik; Internationalization of post-communist economy opportunities and threats: the case of Poland, Marian Gorynia; Internationalization of the Albanian economy through foreign investments: the Italian case, Donata Vianelli, Patrizia de Luca and Ronald Kajca. Internationalization of Economic Sectors: Internationalization of the Estonian economy: foreign direct investment and banking, Mart Sõrg, Mait Miljan and Hans Künka; The internationalization of grocery retailing in Poland after 1989, John A. Dawson and John S. Henley. Internationalization of Companies: Local expansion processes of Dutch firms in Central and Eastern Europe, Rian H.J. Drogendijk; Internationalization of interbrew in Eastern Europe: a case study, Marin Alexandrov Marinov and Svetla Trifonova Marinova; Subject index; Name index.

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'This volume makes a highly remarkable and valuable contribution to a widely neglected topic for which we should feel indebted to the editor and his colleagues...this book forms a "gold mine" for all kind of amateurs interested in this topic, namely for university students but also for lecturers and researchers and even for practitioners who aim to gain a first broad overview of the field.' Management International Review