114 Pages
by
CRC Press
114 Pages
by
CRC Press
114 Pages
by
CRC Press
Also available as eBook on:
Explore Internet marketing from cross-cultural and cross-national perspectives! This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet Applications in Euromarketing, scholars from Europe and the United States examine essential facets of Internet use, both as... Read more
- Foreword
- Media Effects by Involvement Under Voluntary Exposure: A Comparison of Television, Print and Static Internet
- Effect of Price Information and Promotion on Click-Through Rates for Internet Banners
- From the Tool to the Virtuality: Motivation and Styles of Internet Users: The Example of Seniors
- Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth
- Evaluating Negative Information in Online Consumer Discussions: From Qualitative Analysis to Signal Detection
- Index
- Reference Notes Included
Biography
Erdener Kaynak, Lynn R. Kahle
