Internet Memes and Society : Social, Cultural, and Political Contexts book cover
1st Edition

Internet Memes and Society
Social, Cultural, and Political Contexts

ISBN 9781138602786
Published March 26, 2019 by Routledge
204 Pages - 50 B/W Illustrations

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Book Description

This book provides a solid, encompassing definition of Internet memes, exploring both the common features of memes around the globe and their particular regional traits. It identifies and explains the roles that these viral texts play in Internet communication: cultural, social and political implications; significance for self-representation and identity formation; promotion of alternative opinion or trending interpretation; and subversive and resistant power in relation to professional media, propaganda, and traditional and digital political campaigning. It also offers unique comparative case studies of Internet memes in Russia and the United States.

Table of Contents


Chapter 1. Definition and Evolution of the Concept of Memes

From biology to media studies: how the theory of memes developed

Chapter 2. Before Memes: Tactical Media, Humour and Affective Engagement with Politics Online

Historical perspectives on the developments that paved the way to the proliferation of memes. Alternative media and tactical uses of humour

Chapter 3. Many Uses of Memes: From Fast-Food Media to Political Mindbombs

How memes become political and spark a carnival of resistance


Chapter 4. Globalisation and memes

Uses and roles of memes in various political and media contexts: in the West and beyond


Chapter 5. Russian Resistance and Propaganda Through Memes in the 2010s

Russian society and the media: content of the 2010s. Memes as Tools of Propaganda, Dissent and Alternative Digital Activism in the Russian-language Twitter: results of the analysis. Meme Metamorphosis. How Memes Mutate and Change Sides while They Travel.


Chapter 6. US memes on Donald Trump and Hillary Clinton in 2017

Beyond nation borders: why and how digital publics employ memes to discuss the values of American politics








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Anastasia Denisova is Lecturer in Journalism at the Communication and Media Research Institute at the University of Westminster, UK.

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Author - Anastasia  Denisova

Anastasia Denisova

Lecturer in Journalism, University of Westminster

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'Anastasia Denisova offers outstanding scholarship on meme creation and digital activism in the form of memes as tools of dissent. In this work we get an innovatibe approach on understanding memes as discursive weapons, solidarity-building and as carnivalesque. For those interested in political resistance and the use of digital means in authoritarian and increasingly censored digital networks, the author breaks new ground establising excellent scholarship in this new area of study.' --Athina Karatzogianni, University of Leicester, UK